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In This Episode

Nonprofit storytelling is changing. Organizations are being asked to think more carefully about how stories are gathered, who holds power in the storytelling process, and what it means to share stories with dignity, transparency, and ongoing consent. As more nonprofits move away from transactional testimonials and toward community-centered storytelling, many teams are still navigating how to do this work ethically while continuing to communicate impact.

In this conversation, Natalie Monroe from MemoryFox helps us explore what this shift looks like in practice. We discuss the growing importance of story banks, strengths-based messaging, and giving story owners more agency over how and where their stories are shared. Natalie shares insights from her work supporting nonprofit teams through real-world storytelling challenges, including navigating sensitive stories and creating systems that help organizations gather stories with greater care.

This episode is an honest and hopeful conversation about the future of ethical and trauma-informed storytelling in the nonprofit sector.

About Natalie Monroe

Natalie Monroe is the Community Engagement Manager at MemoryFox. After a career in the wine industry learning the nuances of Pinot Noir and Sauvignon Blanc, she landed in a nonprofit with the military-to-agriculture movement. Natalie told the stories of veterans turned farmers feeding our country. Here she embraced content creation and the power of video messaging.

Natalie is grateful to engage in mission-driven work every day. A friend of Natalie once dubbed her the “people broker” because she thrives on introducing friends to each other and engaging in meaningful conversation. When she’s not immersed in storytelling, you might find her volunteering with the local library friends in her community of Davis, California or pondering her next themed gathering.

Connect with Natalie Monroe

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About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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By this point in the year, storytelling can start to feel different.

You’re still showing up to the interviews, the deadlines, the back and forth. But something begins to shift. A story lingers longer than you expect. A decision stays with you after it’s made. You start to notice the weight of the work in a way that’s harder to ignore.

In this episode, I’ll explore with you what it means to arrive at that moment, not as something to fix, but as something to pay attention to.

Together, we name the parts of storytelling that often go unspoken. The emotional load that builds over time. The tension between urgency and care. The quiet ways decision fatigue can shape how stories are gathered and shared.

If your work has been feeling heavier lately, this conversation is an invitation to pause, reflect, and consider what a more supported, sustainable storytelling practice might look like from here.

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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Diana, CEO of Habrá Marketing and creator of the Equastory framework, joins us for a conversation about what it takes for trauma-informed storytelling to become more than an individual practice. It becomes a movement when people begin challenging harmful norms, building new practices together, and treating consent, privacy, and agency as shared responsibilities.

We explore how the stories we share can shape not only audience understanding, but a story owner’s sense of safety long after something is published. We reflect on what it means to tell stories with people, not about them, and why lasting change requires community, accountability, and ongoing practice.

About Diana Farias Heinrich

Diana Farias Heinrich (she/her) is the CEO of Habrá Marketing and a champion of ethical nonprofit storytelling. Through her Equastory™ framework and The Ethical Nonprofit Summit, she actively safeguards equality, respect, and dignity in nonprofit communications while helping organizations raise funds with integrity. She's a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace. Diana's proud to be a mom and wife and has supported women in Ghana in starting a sustainable clean water business.

Get Your Ethical Nonprofit Tix!

Register for the Ethical Nonprofit Summit at ethicalnonprofitsummit.com, and use the code MARIABRYAN15 to save $15 on your ticket.

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

Connect with Maria

Speaking & Training | LinkedIn | Email