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Are you still stuck in trial and error when it comes to your marketing?

In this episode, Victoria shares a personal medical story that sparked a powerful insight into why so many businesses end up just "ruling things out" rather than building marketing that really works.

She explores:

• Why results alone are a poor diagnostic tool
• How to spot early signals of momentum
• What it really takes to move from guesswork to a revenue-ready marketing system.

Diagnosing your marketing is key.

That way you can build a successful lead generation system.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

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If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you.

Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results...

Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself.

Victoria is joined by Laura Phillips, founder of ProperPlan and Launch Strategist whose work has supported launches generating over £25 million in sales across a wide range of businesses.

With years of hands-on experience behind the scenes, Laura brings a sharp, practical perspective on what most people misunderstand about launching... and why things often unravel long before anything goes live.

Find out how launches actually work, where momentum is quietly lost, and what needs to be in place for effort to translate into results.

If you want launches that feel clearer, calmer and far more effective (without doing more... maybe even less!) this conversation will change how you think about them.

Because successful launches aren’t louder.

They’re just built better.

Connect with Laura here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision.

Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure entrepreneurs.

With decades of experience helping business owners sell with confidence, integrity and impact, Marcus brings a refreshing, values-led perspective on what truly drives trust and long-term success, and reflects on recovery from his brain tumour, and what that has meant to his outlook.

Together, they explore the real heart of sales, and why understanding people matters far more than scripts, stereotypes or pressure tactics.

In this episode, you’ll discover:

• Why assumptions about your buyer instantly erode trust
• How poor listening damages both sales conversations and brand reputation
• The difference between selling at someone and truly understanding them
• Why empathy, curiosity and alignment sit at the core of effective marketing
• How the best sales experiences make people feel seen, safe and respected
• Why ethical, human-centred sales consistently outperform pushy tactics

If you want your sales and marketing to feel authentic, confident and effective, without compromising your values, this episode will fundamentally shift how you approach conversion.

Because the strongest sales don’t come from persuasion.
They come from connection.

Check out Marcus's book, "The Heart of The Sale" here.

Get Marcus's Sales Scorecard here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery