Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowflake and co-author of Make It Snow: From Zero to Billions. Over the last 25 years, Denise has helped build and scale some of the most recognizable enterprise technology companies, including Snowflake, Apigee, and Genesis, guiding organizations through hyper-growth, IPOs, acquisitions, and major market shifts. What I really love about Denise's perspective is that she understands growth isn't just about demand generation or pipeline, it's about building the operational alignment, customer trust, and internal culture that allow companies to scale sustainably. So today we're going to dive right into these topics.

THIS EPISODE IS PERFECT FOR…marketing leaders and growth-focused executives helping teams stay aligned while navigating rapid change and ambitious growth goals.

TODAY'S MAIN MESSAGE…many companies believe growth comes from moving faster, launching more campaigns, or constantly evolving their message. Denise argues the opposite. Drawing from her experience helping scale Snowflake into one of the most successful technology companies in the world, Denise explains why some of the biggest growth opportunities come from creating clarity and not complexity. Denise and Tiffani discuss what happens when organizations grow faster than their processes, why customer advocacy is more powerful than any marketing campaign, and how leaders can balance innovation with consistency.

KEY TAKEAWAYS:

• Category creation succeeds when customers immediately understand the value.

• Consistency creates trust for customers, employees, and partners.

• Hypergrowth often exposes gaps in leadership, hiring, and alignment.

• Strong data foundations are essential for personalization and AI success.

WHAT I LOVE MOST…Denise's perspective that growth isn't always about doing more. It's often about creating more clarity. In a business environment that constantly encourages organizations to move faster, add more, and chase the next opportunity, her reminder that consistency builds trust feels especially important.

Running Time: 35:00

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Welcome to the What's Next! Podcast with Tiffani Bova.

Today's conversation is about reinvention, resilience, and what it really means to lead when the pressure is at its highest. My guest is George Barrios, former co-president of WWE and the architect behind some of the biggest media and sports deals in history and author of the new book, Sometimes Wrong, But Never in Doubt.

THIS EPISODE IS PERFECT FOR…leaders, ambitious professionals, entrepreneurs, and anyone navigating career pivots, high-pressure decisions, or uncertainty while trying to grow with confidence and conviction.

TODAY'S MAIN MESSAGE…success isn't built on having all the answers but having the conviction to move forward before certainty arrives. George Barrios is a master at this: from helping transform WWE into a global media powerhouse to navigating a very public firing and reinvention, George explains why resilience, continuous learning, and a willingness to take calculated risks are what truly shape long-term success. Throughout the conversation, George and Tiffani explore the difference between confidence and arrogance, why leaders must stay in constant learning mode, and how reading, writing, and developing a strong point of view can separate great leaders from passive participants.

KEY TAKEAWAYS:

• Conviction comes from preparation and doing the work.

• Confidence and ego can look similar, but they are not the same.

• Reading and writing are essential leadership habits.

• Big opportunities often require moving before certainty exists.

• Failure is often part of the path toward meaningful success.

• Leaders grow faster when they actively develop their own point of view.

WHAT I LOVE MOST…George's perspective that confidence isn't something you're born with but something you build through curiosity, preparation, and action. His insight that "being passive creates self-doubt" feels especially important right now in a world where so many people are waiting for permission, certainty, or someone else to guide them forward.

Running Time: 26:00

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George's Book: Sometimes Wrong but Never in Doubt

Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome you back to a series I did with my dear friend, Roger Martin. He's the author of the amazing book, Playing to Win. In this episode, we're rethinking Warren Buffett's "moat" metaphor for competitive advantage.

THIS EPISODE IS PERFECT FOR…leaders, entrepreneurs, strategists, and innovators who want to build a sustainable competitive advantage instead of competing in a race to the bottom.

TODAY'S MAIN MESSAGE…most companies think about competitive advantage as something static, or what Warren Buffett famously coined the "moat" that protects the business from competitors. But Roger argues that this metaphor falls short in this day and age and introduces a more dynamic way to think about strategy: moving through "rooms" ahead of competitors. Roger explores why the best companies stay curious, how customer observation leads to innovation, why benchmarking can actually hurt differentiation, and how asking different questions is often the foundation of breakthrough growth.

KEY TAKEAWAYS:

• Competitive advantage must evolve constantly, it can't stay static.

• Customer observation often reveals opportunities data alone misses.

• Benchmarking competitors too closely can limit innovation.

• Sustainable growth comes from continuously moving to the "next room."

WHAT I LOVE MOST…Roger's perspective that competitive advantage is about continually evolving faster than your competitors. His "rooms" metaphor is such a powerful way to visualize innovation, customer learning, and staying ahead by asking smarter questions over time.

Running Time: 30:44

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