What is Digital Touring?
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What is Digital Touring?
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In this episode, we explore the concept of digital touring—a strategy where artists grow fanbases in specific locations online before ever stepping on stage. We talk about how some artists collaborate with musicians who already have strong followings in certain cities, releasing songs together to tap into those local audiences. Then, when it’s time to tour, they’re not playing to strangers—they’re performing for listeners who already know their music.
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