What Working with a Digital Agency Looks Like: Real Client Story
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What happens when a fast growing aviation company outgrows a template website and hires the wrong web vendor? In this episode, Denise Wilson of The Jet Agent shares the full story.
She walks through a failed custom website project, the lack of clarity and communication, the wasted time, and the digital trauma that followed.
We talk about why pretty designs that cannot be executed are dangerous, how internal chaos kills projects, and why trusting the process matters.
You will hear how moving to a clear, iterative Figma workflow rebuilt trust, reduced monthly reporting work from days to about an hour, and turned the website into a real growth tool instead of a digital business card.
We also dive into authority building, buyer education, conversion rate optimization, and why industry specific agencies are not always the right answer.
If you are a business owner who has been burned by a web project or feels stuck with a vendor out of fear of change, this conversation will feel very familiar.