This week’s What The Footie Podcast is with Keith Lasley, Chief Operating Officer at St Mirren FC.

In this exclusive, Paul & Keith dive into St Mirren’s journey in Scottish football, what it takes to run a modern club day-to-day, and how you build a sustainable model that still competes on the pitch. They explore leadership behind the scenes, balancing football tradition with operational innovation, and making long-term decisions in a results-driven environment — from club strategy and budgeting to recruitment alignment, culture, and community.

They also discuss the wider challenges facing the game right now — financial sustainability, governance and ownership structures, commercial growth, and how clubs can future-proof themselves while staying connected to their supporters.

What The Footie is the football and business podcast that goes behind the scenes.

Please remember to support the pod with a follow & a 5-star review.

In this exclusive, Paul & Luke dive into Toulouse’s journey in Ligue 1, building a sustainable club model, balancing football tradition with innovation, and leading with a long-term vision. As well as Toulouse’s rise through smart recruitment and data-informed strategy, how Ligue 1 is evolving as a talent factory, lessons from running a modern European club, and the big-picture challenges facing football — from ownership models and financial sustainability to the future of analytics in the game.

What The Footie is the football and business podcast that goes behind the scenes.

Please remember to support the pod with a follow & a 5-star review.

This week’s What The Footie Podcast is with Adam Osper, Managing Partner in Financial Planning at Evelyn Partners who are the UK’s leading adviser to sports professionals on their financial affairs and investments.

Evelyn Partners have just partnered with our Athlete Investor Summit, and ahead of the second edition in this episode Paul and Adam discuss what athletes should be thinking about early in their careers when it comes to building wealth, balancing short-term earnings with long-term investment strategy, why athlete need trusted advisors, how to empower athletes to take control of their wealth and investments and so much more.

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What The Footie is the football and business podcast that goes behind the scenes.

Please remember to support the pod with a follow & a 5 star review.