What does it actually take to plan your farm's future with confidence? In Episode 11 of the Your Farm Business Podcast, host Tom Moir sits down again with Mike Krause — founder and CEO of P2P Agri — for a deep dive into the software itself: what it does, how it came about, and who it's built for.

Mike reveals what "P2P" really stands for (Plan to Profit), and traces the journey from building one-off Excel spreadsheets for every farm he visited, to the "Risky Business" farming game farmers refused to hand back, to a 200-farm benchmarking project that exposed a hard truth — benchmarks tell you how you compare, but they rarely answer the big questions. Like: should I buy the neighbour, and will the bank still love me if we hit two years of drought?

A practical look at how farm business modelling works — and why understanding your own numbers changes every conversation you have with your bank, accountant and advisors.

WHAT YOU'LL LEARN:

• What P2P Agri stands for and the real problem it was built to solve
• Why generic advice and benchmarking fall short — and what bespoke modelling does instead
• The "teach a farmer to fish" philosophy behind the training
• The three levers of every farm business: liquidity, wealth and efficiency — and why focusing on just one is a mistake
• How the bank, the accountant and the advisor are each motivated differently from you — and what that means for your decisions
• A walkthrough of the scenario analysis tool: modelling a drought, testing a land purchase, and reading your farm through your banker's eyes
• How AI and cloud tech (including Xero integration) have made the platform 5x more productive
• Who P2P Agri is for — and the free Essentials tier you can start with today

CHAPTERS:

0:00 Welcome
01:07 What "P2P Agri" actually stands for
01:46 The development journey: from Fortran to spreadsheets 05:14 More than advice: software built around your farm
06:20 "Teach a farmer to fish" — the training philosophy
07:37 How the training actually works
08:54 Technology adoption in farming: GST, cloud & Xero
13:07 The bank, accountant & advisor triangle
17:27 The three levers: liquidity, wealth & efficiency
20:16 Live software walkthrough: modelling a drought
24:03 Training 100 farmers a year with TOCAL Ag College
27:24 Who is P2P Agri for? 29:38 How to get started: free demo & Essentials
31:01 Wrap up

ABOUT THE GUEST:

Mike Krause is the CEO and founder of P2P Agri, an Australian software and training business that helps farmers analyse profitability, model "what-if" scenarios, plan succession and make confident long-term decisions. P2P Agri delivers training one-on-one and in partnership with TOCAL Ag College in NSW.

LINKS & RESOURCES:

• P2P Agri (free demo & Essentials tier): https://p2pagri.com.au
• "Farming the Business" by Mike Krause (GRDC)

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Learn more about P2P Agri: https://p2pagri.com.au