What Big Brands Really Want Before They Say Yes
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What Big Brands Really Want Before They Say Yes
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💥 Four years to land one deal?!
Founder Ashley Ainsley, co-founder of Colour in Tech, reveals the unfiltered truth about building partnerships with big brands — and why most founders get it wrong.
From being one of only 32 Black students at Oxford to leading a movement that’s transforming diversity in tech, Ashley shares the lessons, setbacks, and wins that every entrepreneur needs to hear.
In this episode, you’ll discover:
* The patience and strategy behind multi-year deals
* How to turn diversity into a competitive advantage
* The realities of running a sustainable nonprofit
* Why transactional networking is killing your chances
* The nationwide AI upskilling initiative is changing the game
Connect with Ashley:
LinkedIn: Ashley Ainsley
Twitter / X: @AshleyAinsley
Colour in Tech: @colourintech | colourintech.org