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Westbound Podcast by OERTZENGroup

Westbound Podcast by OERTZENGroup

By: Matthias Oertzen
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Welcome to the Westbound podcast! Your host, Matthias Oertzen is the Founder and Managing Director of the OERTZENGroup, an international Executive Search and Professional Recruitment firm based in Atlanta, Georgia. Through discussions with European leaders and subject matter experts from different industries, you will learn about their experience trying to establish a footprint on this continent. From topics such as site selection, manufacturing trends to recruitment and retention, we will discuss it all. New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.© 2022 Career Success Economics Management Management & Leadership Politics & Government
Episodes
  • 20 Westbound Podcast – With Nadine Vaughan - Director Commercial Banking – BMO U.S.
    May 28 2026

    What role does the right banking partner really play when companies expand internationally? In this episode, we sit down with Nadine Vaughan, Director of Commercial Banking at BMO U.S., to explore why banking is far more than products and pricing, especially for European companies doing business in the United States.

    What we cover in this episode

    Banking as a Strategic Partnership
    Nadine explains why selecting the right banking partner is critical for growth, risk management, and long-term success, particularly in a cross-border context.

    German vs. U.S. Commercial Banking
    We dive into some of the most common differences German companies encounter when entering the U.S. market, including:

    • Company credit cards and personal guarantees
    • Credit lines and lending structures
    • Intercompany loans and cross-border financing expectations
    • Relationship-driven vs. transaction-driven banking cultures

    Alongside the professional insights, Nadine opens up about her personal journey. Growing up in East Germany, she experienced the fall of the Iron Curtain during her teenage years, a formative moment that brought its own kind of culture shock as the world quite suddenly expanded. Years later, moving to the United States brought a second culture shock, one that reshaped her understanding of business, leadership, and communication. These experiences deeply inform how she works with international clients today, particularly those navigating unfamiliar systems and expectations.

    We also talk about Nadine’s strong commitment to community engagement. As a board member of Women in Manufacturing (WiM), she is actively involved in supporting greater representation, leadership development, and opportunity within a critical sector of the economy. She shares why manufacturing continues to matter so much, and how organizations like WiM help build not only stronger companies, but stronger communities.

    Rather than offering a checklist of lessons, this episode leaves listeners with a broader understanding: international expansion works best when companies surround themselves with partners who truly understand both sides of the Atlantic. Banking in the U.S. often requires a different mindset, one that is more relationship-driven, more explicit about structures and risk, and more proactive in communication. At the same time, Nadine’s story is a reminder that adaptability, cultural awareness, and giving back are not “soft factors,” but core leadership strengths that shape sustainable success.

    #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #BMO #NadineVaughan

    Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq

    Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/

    Follow us on YouTube: https://www.youtube.com/@westboundpodcast

    If you are enjoying the podcast, please subscribe, rate, and leave a review!

    New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.

    Show Notes:

    • BMO U.S. Commercial Banking – Website: https://commercial.bmo.com/en/us/
    • BMO U.S. - LinkedIn: https://www.linkedin.com/company/bmo-us/
    • Nadine Vaughan – LinkedIn: https://www.linkedin.com/in/nadine-vaughan-atlanta/
    Show More Show Less
    1 hr and 1 min
  • 19 Westbound Podcast – With Dennis Wagner - CEO - BESTAR Steel Group
    Mar 19 2026

    In this episode, Matthias Oertzen sits down with Dennis Wagner, CEO of Bestar Steel Group, to explore how he built a thriving U.S. business from scratch and what European leaders need to understand when entering the American market.

    Dennis’s journey began with an internship in Detroit, where he first encountered U.S. industry dynamics. One early defining moment: he copied the entire Thomas Register and took it back to Germany, using it as the foundation to build Bestar’s U.S. operations one customer at a time. His story is a testament to resourcefulness, determination, and a willingness to start from zero.

    But this conversation goes far beyond company expansion. We discuss the mindset required to succeed in the U.S. A mindset Dennis summarizes through his core motto:
    “Ask questions, be curious, and don’t be judgmental when coming to the States.”

    We also explore the uniquely American “Just do it” attitude and how the U.S. business environment rewards speed, initiative, and entrepreneurial action. Entering the U.S. market means embracing cultural differences, accepting that every company—no matter how big in Europe—starts as a startup, and finding the right local people to build with.

    We’ll dive into:

    ✅ How Dennis built Bestar’s U.S. business from the ground up
    ✅ Why curiosity and cultural openness are essential for German companies in America
    ✅ The “Just do it” mindset and the U.S. dynamic that encourages reinvention
    ✅ Why success requires adapting, selling, and starting fresh—no matter your size in Europe
    ✅ The advantages of living between cultures and blending German precision with American momentum

    If you want to understand what it really takes to be successful as a European company in the United States and how mindset, culture, and action shape transatlantic business, this episode is full of insights you won’t want to miss.

    #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #BESTARSteelGroup #DennisWagner #GermanAmericanCommunity

    Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq

    Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/

    Follow us on YouTube: https://www.youtube.com/@westboundpodcast

    If you are enjoying the podcast, please subscribe, rate, and leave a review!

    New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.

    Show Notes:

    • BESTAR Steel Group - Website: https://www.bestar-steel.com/
    • BESTAR Steel Group- LinkedIn: https://www.linkedin.com/company/bestarsteel
    • Dennis Wagner – LinkedIn: https://www.linkedin.com/in/denniswagner/
    Show More Show Less
    57 mins
  • 18 Westbound Podcast – With Katrin Koenig - Chief Commercial Officer - Delta Vacations
    Dec 18 2025

    The travel industry is transforming—new markets are emerging; traveler expectations are shifting, and technology is redefining how we plan and experience journeys.

    In this episode, we sit down with Katrin Koenig, Chief Commercial Officer at Delta Vacations, a Delta Air Lines company, to explore how her team is leading the way toward a more connected, tech-driven future.

    Katrin is responsible for delivering an omni-channel approach to revenue management, connecting Travel Advisors and consumer-direct channels to create seamless experiences.

    With a career that began at Lufthansa German Airlines in consumer market research, Katrin brings a unique perspective on strategy, analytics, and global growth.

    But this conversation goes beyond traditional travel trends. We’ll discuss how AI is shaping a near- utopian vision of travel, where personalization, predictive insights, and frictionless planning redefine what it means to explore the world.

    We’ll dive into:

    ✅ How Delta Vacations is tapping into emerging markets and adapting to new travel trends

    ✅ Why omni-channel strategies are critical for today’s travelers

    ✅ Leadership insights from Katrin’s international career journey

    ✅ Her personal travel style as a Europe enthusiast, Germany native, and bucket list explorer

    If you want to understand where the travel industry is headed—and how AI-driven innovation is creating a traveler’s utopia—this episode is packed with insights, you won’t want to miss.

    Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/

    Follow us on YouTube: https://www.youtube.com/@westboundpodcast

    If you are enjoying the podcast, please subscribe, rate, and leave a review!

    New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.

    Show Notes:

    - Delta Vacations - Website: https://www.delta.com/us/en/delta-vacations/about-us

    - Delta Vacations- LinkedIn: https://www.linkedin.com/company/delta-vacations

    - Katrin Koenig – LinkedIn: https://www.linkedin.com/in/katrin-koenig/

    Show More Show Less
    51 mins
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