If you're a coach, consultant, or entrepreneur seeking to grow your business, you may have explored paid challenges, paid bootcamps, and webinars. Today, Zach Hesterberg goes into a detailed comparison of the top online event models for client acquisition.

Zach brings over a decade of results-driven experience, having helped organizations reach multi six-, seven-, and even eight-figure milestones by leveraging paid events. In this comprehensive breakdown, you'll learn the key differences between running webinars versus paid virtual events, discover essential pros and cons of each event model, and get actionable tactics for boosting attendance, maximizing your conversion rate, and building real trust with your audience. Learn about show rates, pricing strategies, audience qualification, sales call best practices, and optimizing your event promotion windows for consistent pipeline growth. And you’re not going to want to miss the amazing tip Zach drops on how to use AI to improve your sales presentations!

Whatever method you’re considering for your business, this episode gives you the tools and insights you need to choose the right approach and start selling your high-ticket offers at scale, and multiplying your business.

Zach covers:

Webinars vs. Paid Events: Key Differences

Conversion Rates and Show Rates

Pricing Strategies and Payment Models

Audience Trust and Relationship Building

Effective Promo Periods and Ad Spend

Sales Call Booking and Qualification

Iterative Improvement for Event Success

Timestamps:

00:00 Introduction to webinar structure

03:23 Persuading buyers on high-ticket items

08:24 Running consistent webinar promotions

10:15 Preparing for cold audience webinars

15:29 Being authentic with your audience

19:07 Pricing strategy for event tickets

20:37 Setting the right ticket price

24:11 Optimizing event presentations

26:56 Analyzing and leveraging sales calls

32:04 Setting promo duration for sales

35:36 Comparing webinars and paid events

36:36 Getting started with one-to-many sales

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/