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In this episode of The Riley Black Project, John and Crystal dive into a real-life business and mindset update after returning from a private maker meetup in Amelia Island, Florida—where content creation, follow-up, and community took center stage.

This episode is a mix of life, business, teaching, anxiety, growth, and clarity, as John reflects on stepping into more content-creation authority, navigating an identity shift, and realizing that knowing what to do isn’t the same as actually doing it.

We talk about:

Teaching a content workshop and watching makers take action immediately

Why you don’t need to post every day to grow

The relief of permission: 2–3 posts per week is enough

Analysis paralysis and the fear of sounding salesy

Why follow-up is everything (and how not doing it costs you money)

This episode is for makers, creatives, and small business owners who feel stuck between knowing better and doing better—and are ready to move forward without burning themselves out.

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