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In our latest chat, Oli emphasized the importance of not advertising like big businesses. Instead, focus on who you're talking to. It's about connecting with your audience on a personal level, not just broadcasting to the masses. By understanding your ideal patients and tailoring your message to them, you create a more meaningful impact. It's not about being the loudest; it's about being the most relevant. Shift your focus from trying to be the biggest to being the best for your audience. That's where true growth happens.

Ready to take your audiology practice to the next level? Comment your email below to book a discovery call with the Orange & Gray Marketing team and learn how they help practices generate more leads, increase patient appointments, and accelerate growth.

#MarketingWisdom #PatientConnection #LocalBiz #OrangeAndGray #PersonalBranding #EntrepreneurMindset #BusinessTruths #HustleAndFlow #CapitalizeOnYourWork #OwnYourJourney #marketing

Today's Spirit: Michter's Small Batch Bourbon ( Didn't get to review it on this one but it was amazing)

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey, social media marketing, imposter syndrome, content creation, lead generation, bourbon tasting, Wax and Whiskey, entrepreneurship, authenticity, marketing tips

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Ever wonder what separates a true entrepreneur from everyone else?
Drop a 🔥 if you've felt this. I've built a business from nothing — working late nights, taking all the risks, and carrying the weight of everything on my shoulders.

Employee's can sometimes see revenue and think they are profits. They don't understand a profit and loss or a EBITDA. They can see the wins but don't know about all of the losses. So when they tie the business revenue as a reason to request unreasonable wages you can sometimes look like the bad guy explaining that the business will not pay a significant amount over the reasonable positions wage cap. The owner has to protect the business and reinvest profits for more growth and better systems. Also, when the rainy days come around the employees will not be the ones bailing the business out.

Here’s a truth: You didn’t get those results from work you didn’t do.

Entrepreneurship is a solo race — the grind, the risks, the sleepless nights. Nobody else is in your shoes.Support your team, pay them well, and celebrate their effort—but remember, you're the one who built the foundation.

If you’re thinking about going solo, just know: the darkness is real before the dawn — but so is the reward.Worth thinking about.What’s your biggest challenge as a business owner or aspiring entrepreneur? Drop below 👇

And tag a fellow entrepreneur who needs this reminder today.

#EntrepreneurMindset #BusinessTruths #HustleAndFlow #CapitalizeOnYourWork #OwnYourJourney

Today's Spirit: Penelope Toasted Bourbon Small Batch

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey, social media marketing, imposter syndrome, content creation, lead generation, bourbon tasting, Wax and Whiskey, entrepreneurship, authenticity, marketing tips

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In this episode of Wax and Whiskey, host Jaysee 'Bald Hearing Guy' Soto HAS, BC-HIS highlights how most entrepreneurs feel like they’re grinding in the dark until one small shift changes everything. Jaysee shares how perseverance, smart delegation, and strong values drive real growth, even through a pandemic.

From zero patients and no loans to industry awards, Jaysee breaks down his journey of resilience and hustle. He explains how he launched just before COVID-19 and built a thriving practice by focusing on quality, relationships, and never cutting corners.

You’ll learn:

• Why patience and long-term thinking lead to lasting success
• The risks of over-promising and how realistic expectations boost satisfaction
• How delegating and hiring well prevents burnout and enables growth
• Why saying no to low-margin work protects your value
• Practical tips for systems, competition, and professionalism

If you’re feeling stuck or stretched thin, this episode is a reminder that success is a marathon.

Looking for real insight you can apply today? Tune in.

Today's Spirit: Heaven Hill Bottled in Bond 7 year

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey, social media marketing, imposter syndrome, content creation, lead generation, bourbon tasting, Wax and Whiskey, entrepreneurship, authenticity, marketing tips

Support the show

Pour a Glass, Tune In, Hear Better.