Marketing expert Melissa Dlugolecki shares her unconventional journey from celery juice educator to seven-figure agency owner, revealing why volume and brand consistency are the only strategies that matter in 2025. She opens up about transforming grief into purpose after losing her daughter, and why the lessons from that journey make entrepreneurs unstoppable.

• Why volume is non-negotiable in today's saturated market (and how to achieve it without burnout)
• The two-person brand persona exercise that instantly clarifies your positioning
• How Melissa applies Tom Brady and Bill Belichick's mastery mindset to business
• The parallel between the grief journey and entrepreneurship
• Why "it's too saturated" is just an excuse hiding deeper fears
• Systems and strategies for producing 60+ pieces of content daily across multiple clients
• The Kintsugi philosophy: filling your cracks with gold
• Tactical tools from grief work that transform business resilience

1. Volume + Brand = Visibility: Success in 2025 requires showing up everywhere, consistently. Your "rent" is no longer a physical storefront—it's your online presence.
2. Don't Take Anything Personally: Whether it's compliments or criticism, your worth isn't determined by others' opinions. This protects you from emotional rollercoaster decision-making.
3. Mood Follows Action: Waiting to feel motivated means you'll never move forward. Commitment shifts energy, not the other way around.
4. Your Brand Mitigates Risk: Consistency across all touchpoints (not just social media) creates the security buyers need to invest in you.
5. Saturation is a Mindset Problem: The real issue isn't too many voices—it's unclear expectations and resistance to reality.

• "If you want freedom in your life, examine your expectations. Most unhappiness comes from subliminal expectations we never agreed upon."
• "It's a volume game. You have to be on demand when the buyer is ready to consume—not when you feel like posting."
• "Your brand is your rent in 2025. Just like brick-and-mortar businesses paid for storefronts, we pay through visibility."
• "Entrepreneurship is ego death after ego death. The post didn't perform well? That's your ego thinking everyone's watching."
• "Everyone is carrying a story we know nothing about. When we lead with that, we live more compassionately."

• Book: The Four Agreements by Don Miguel Ruiz
• Book: Scar Tissue by Melissa Dlugolecki (available on Amazon and Kindle)
• Documentary: 30 for 30 series on Tom Brady and Bill Belichick
• Philosophy: Kintsugi (Japanese art of repairing with gold)
• Concept: Chop Wood Carry Water
• Project Management Tools: Monday.com, Trello, Asana

Melissa Dlugolecki is a marketing strategist, agency owner, and author who helps entrepreneurs build powerful, cohesive brands. After growing a holistic health business to seven figures in 13 months, she pivoted to solve the marketing pain points she witnessed in her clients. Melissa's approach is informed by her background in psychology and sociology, her experience as a high school educator, and the profound grief journey following the loss of her daughter, Laden, in 2014. She ran the Boston Marathon five times in her daughter's memory and channels a unique blend of optimism and data-driven precision into everything she creates.

• Melissa's Instagram: @melissadlu
• Melissa's Website: speakingofmelissa.com
• Melissa's Book: Scar Tissue (Amazon, Kindle)
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl

What if your biggest setbacks are actually redirecting you toward your greatest opportunities? In this candid solo episode, Kelsey shares powerful stories of unexpected career pivots, mindset shifts, and marketing changes that taught her to embrace redirection as an entrepreneurial superpower. From getting let go from her dream job to moving cities during a pandemic, she reveals how learning to redirect—quickly and confidently—has been the key to her success.

• Why entrepreneurs must master the art of redirecting on the fly
• The unexpected phone call that ended Kelsey's dream job at Vega and launched her entrepreneurship journey
• How a pandemic move from Toronto to a small town challenged limiting beliefs about business growth
• Why Instagram stopped working for lead generation and what Kelsey did instead
• The mindset shift that turns failures into compass points
• Practical strategies for redirecting your business when things aren't working

1. Failure is your compass - When outcomes don't go as planned, that's not a dead end—it's directional guidance pointing you toward where you actually need to be
2. You can't control outcomes, but you can control your response - The power lies in how quickly and confidently you can redirect after disappointment
3. Marketing agility is non-negotiable - What worked last year won't necessarily work this year; attention and buyer behavior are constantly evolving
4. Limiting beliefs often mask opportunities - When Kelsey thought she couldn't grow her business in a small town, she created The Wave for Women Events and built the exact community she needed
5. Redirection is a skill you can develop - The more you practice pivoting instead of wallowing, the more resilient you become as an entrepreneur

• "Just because something is falling apart, it could actually mean that it's redirecting you to exactly where you need to be."
• "When we can make things that go wrong into things that actually go right, we become more resilient entrepreneurs."
• "Maybe everything you think is going wrong right now is actually going right because it's going to redirect you to somewhere you never could have imagined."

Resources Mentioned

• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Vega (plant-based nutrition company)
• The Wave for Women Events (co-founded with Emily)
• Orangetheory Fitness
• Rachel Hollis Podcast
• Instagram and Google Ads for marketing

Kelsey Rele is an entrepreneur, consultant, and host of the Rain or Shine podcast. After being let go from her corporate dream job, she built a thriving consulting business over the past 8-9 years, specializing in helping entrepreneurs grow through strategic marketing and authentic brand building. She co-founded The Wave for Women Events, bringing together entrepreneurs in small towns across her region.

New York Times bestselling author and fitness icon Tosca Reno shares her remarkable journey from 204 pounds at age 38 to magazine covers and massive success, then through devastating loss and financial ruin, and ultimately to creating Transform with Tosca—a holistic wellness program that addresses what most weight loss plans miss: emotional self-care.

• How Tosca showed up for her first bodybuilding competition and magazine cover shoots despite being 20 years older than competitors
• The visualization technique that kept her motivated when she wanted to quit
• The refrigerator trick she uses to stay inspired on hard days
• How she went from unknown to New York Times bestselling author in just five years
• The career-changing moment when the "key model" showed up 35 pounds overweight
• Navigating the devastating loss of her stepson and husband, plus financial bankruptcy
• Why weight loss is often a symptom of deeper unaddressed trauma
• The four-word question that can change your life: "Who am I being?"
• What makes Transform with Tosca different from every other weight loss program

1. Success is when preparedness meets opportunity - Show up ready even when you're not the "chosen one." You never know when your moment will come.
2. Discipline comes from knowing your why - Connect deeply to the reason behind your goals. When you know why, the how becomes easier.
3. Emotional self-care is the missing piece - You can have clean eating and exercise down, but without emotional self-care tools, sustainable transformation remains elusive.
4. Do it in community, not isolation - The magic happens in sisterhood. Accountability partners and shared vulnerability create breakthroughs that solo efforts can't.
5. Ask yourself daily: "Who am I being?" - This simple filter can shift your attitude and actions in real-time, helping you align with the person you want to become.

• "I could see this me that was zinging with purpose and passion. I wanted to be her, and I could see her and I believed in her and she was calling me. So, I had no choice. I went."

• "Success is when preparedness meets opportunity. We have to do that even when you don't have evidence of success yet. We just have to believe it's there because we're all just one decision away."

• "When women come to me and say, I want to lose weight, they're not saying that they think that's the problem, but weight is a symptom and typically it's a symptom of a deeper unaddressed trauma."

• Tosca's Website: toscareno.com
• Tosca's Instagram: @toscareno
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl
• The Biology of Belief (book)
• Oxygen Magazine - Where Tosca's "Raise The Bar" column became the most widely read feature
• Raise The Bar - Tosca's groundbreaking column
• The Eat-Clean Diet series (Tosca's cookbooks - over 4 million copies sold)
• Transform with Tosca - 12-week holistic transformation program
• Robert Kennedy Publishing
• The Arnold Expo
• CanFitPro

Tosca Reno is a New York Times bestselling author, fitness icon, and transformational coach who transformed her life at age 40 from 204 pounds to competing in bodybuilding and gracing magazine covers. After selling over 4 million copies of her Eat-Clean Diet cookbooks and building a massive platform, she navigated devastating personal losses and financial ruin, which led her to create Transform with Tosca—a 12-week program that combines nutrition, exercise, and emotional self-care in a supportive community setting.