Tom shares his personal journey of leaving a high-pressure career as a network architect to follow his passion for psychology and neuroscience. The conversation provides deep insights into why we feel "Sunday scaries," how to handle negative self-talk, and practical, science-backed techniques to build confidence on camera.

00:00 Overcoming the fear of social media and the unknown.

01:06 Introduction: Meet Tom Price, hypnotherapist and mindset coach.

02:04 Tom’s journey: Transitioning from a 20-year IT career to hypnotherapy.

07:34 Moving from technical roles to strategic ones and losing the "love for the role."

11:51 The reality of building a business vs. just getting a qualification.

14:42 Understanding "Sunday scaries" and the cycle of work-related anxiety.

15:45 Documentation over perfection: Finding enjoyment in creating content.

17:41 Flipping the script: How to manage negative self-talk and focus on the outcome.

19:04 A practical exercise: Writing down thoughts to externalise fear.

23:45 Why communicating online feels more threatening than face-to-face.

25:22 Battling Imposter Syndrome and the impact of high stress on anxiety.

26:24 The "Singing Technique": Leveraging neuroscience to de-stress instantly.

32:00 Managing overthinking: The power of the Reticular Activating System (RAS).

33:15 Evening Gratitude: Training your brain to notice the positives.

36:39 What is Hypnotherapy? Dissolving unwanted habits through "Developer Mode."

38:38 Debunking Myths: Why hypnotherapy is not mind control.

41:05 Ask the Expert: The Hypnotherapy and Mindset Quiz.

46:39 Final thoughts and where to reach out for support.

In this episode of the Video Marketing Toolkit, I’m joined by Aimee Elsey to break down how to build a marketing strategy that is practical, measurable, and actually gets used.

We talk about why most businesses fall into “random acts of marketing”, why a proper audit is the best starting point, and how to build a simple plan around what your customers actually need to see (not just what you want to post).

We also run through a real example strategy for launching a local café, covering content, reviews, trust, and how to stay consistent when you are busy.

Chapters

00:36 Marketing strategy, where to start (and who Aimee helps)

03:55 Why a marketing audit comes first

06:06 The common mistakes businesses keep repeating

08:02 Batching content without losing quality

11:34 Value-first marketing (stop the hard sell)

15:16 Positioning and winning your first clients

19:25 Example strategy: launching a local café

22:27 Make content about people, not the brand

27:39 Organic content, and why ads are changing

33:24 Consistency, measurement, and 90-day goals

If you want people to stay on your website longer (and actually take action), this episode is for you.

I’m joined by Matt Johnson (Jono Designs), a web design and development freelancer, to break down what really keeps visitors on your site, from UX and trust to headings, structure, video, and clear messaging.

We also chat about the realities of going freelance, why onboarding is everything in a web project, and how small design choices can either build trust or send people bouncing.

Plus, we finish with our Ask the Expert quiz, web development edition.

Guest: Matt Johnson (Jono Designs) Host: Dan Dennis, Video Formula