What if the way we advocate for veganism matters just as much as the message itself?

In this episode of the Vegan Squad Pod, we sit down with UK-born vegan advocate David Ramms to explore his journey from being raised vegetarian to becoming a full-time vegan activist. After moving from the UK to Spain and later Croatia, David found his passion for advocacy through Anonymous for the Voiceless and has since dedicated his life to helping others embrace a more compassionate lifestyle.

Together, we discuss why creating a welcoming vegan movement is essential, how behavior-change psychology can be more effective than confrontation, and why focusing on non-vegans (not policing imperfect vegans) can lead to greater impact. David also shares practical insights on maintaining healthy relationships with family and friends, preventing activist burnout, and building a sustainable approach to advocacy that lasts a lifetime.

Whether you're a longtime vegan, a new activist, or simply curious about effective communication, this conversation is packed with thoughtful perspectives on creating meaningful change!

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What if there were a one-stop marketplace where every purchase could align with your values?

Today, we’re joined by Jonathan Faran, co-founder of Vegan America, a rapidly growing plant-based marketplace that’s been described as a vegan version of Amazon and Costco. Although the platform launched just last November, it already features hundreds of sellers and tens of thousands of products spanning food, fashion, cosmetics, household goods, gifts, and services.

Jonathan shares the personal experience that inspired the idea for Vegan America: the surprisingly difficult search for a pair of vegan dress shoes. That challenge led him to a broader realization that living vegan extends far beyond food, with animal-derived ingredients often hidden in everyday products consumers rarely think about.

We also explore Jonathan’s own journey: from becoming vegetarian at age four after watching Chicken Run to being vegan for the past decade, and how those experiences shaped his entrepreneurial mission. He explains Vegan America’s rigorous product-vetting process, free vendor onboarding, and the company’s latest expansion efforts, including Plant Preferred, a Prime-like membership program, and a growing directory of mission-aligned service providers such as vegan therapists.

Throughout the conversation, we discuss how everyday purchasing decisions can serve as a form of activism and unpack the business “flywheel” behind Vegan America’s vision: supporting vegan businesses increases accessibility and consumer demand, creating a cycle that helps more people choose plant-based options while reducing animal suffering.

In this episode, Jonathan offers an inside look at the future of values-driven commerce and how conscious consumers can help build it.

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From protein deficiencies to “you can’t be vegan” warnings, plant-based diets are surrounded by persistent myths. Dr. Matthew Nagra - a naturopathic doctor, nutrition science communicator, and vegan of more than 15 years - has spent years examining what the evidence actually shows.

In today's episode, Matthew shares how he first adopted a plant-based diet for health and athletic performance before becoming ethically motivated after watching Earthlings. He discusses facing pushback in naturopathic medical school, how that challenged him to study the research more deeply, and why he ultimately adopted a more objective approach that acknowledges healthy animal-food dietary patterns are possible, though not necessary.

We also explore medical ketogenic diets for intractable epilepsy, protein requirements and sources, the limitations of raw diets, common nutrient concerns such as protein, iron, and calcium, the uncertainty surrounding vitamin D recommendations, the claims behind “I was told I can’t be vegan,” and practical advice for effective activism, including consistency, diverse approaches, and avoiding perfectionism on social media.

Thank you for following along and listening to the Vegan Squad Pod! Please leave a review, share this episode with a friend, and subscribe!

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🌱 https://www.instagram.com/yourveganmentor1/

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🌱 Find LIVE recordings of our episodes!

Book a free consult call to unlock your vegan potential with the support of an expert Vegan Squad Coach!

👉 https://vegansquadcoaching.com/apply

Check out our free resources!

👉 https://vegansquadcoaching.com/resources