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Using the Whole Whale - A Nonprofit Podcast

Using the Whole Whale - A Nonprofit Podcast

By: WholeWhale.com
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Summary
Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.Copyright 2022. All rights reserved. Economics Leadership Management Management & Leadership
Episodes
  • A Spoonful of Spam Makes the Democracy Go Down: How We're Fighting Spam Texts (news)
    Nov 2 2026

    This week: the clock change that costs an estimated $670 million a year and spikes heart attacks, car crashes, and workplace injuries. Then the 9.2/10 PHP vulnerability that set off security alerts from governments worldwide. If you run WordPress, confirm your patch is permanent and not a December-expiring band-aid. Node.js, GitLab, Java, and Cisco also need updates.

    Also: pacspam.org, the crowdsourced tracker for unsolicited political texts, passed 1,000 reports in two weeks. Who sends them, which loopholes make it legal, and who profits.

    Finally, a small North Carolina restaurant beat Grubhub in a class action over unauthorized listings. The same rules (FTC Business Impersonation Rule, California AB 488, trademark false association) apply to shadow donation pages listing your nonprofit without consent. Restaurants fought this fight already. Nonprofits are next.

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    18 mins
  • A Long Time Ago, in a Swing State Far, Far Away…What Dems' Fantastical Win Means For Nonprofits (news)
    Nov 4 2026

    A blue wave of galactic proportions has shaken Washington—but what does it mean for nonprofits?

    This week, we're breaking down the election's seismic political shift and what it could mean for nonprofit funding, corporate philanthropy, DEI, and the future of federal policy. From big tech's sudden change of heart to new opportunities for advocacy and state-level partnerships, we're looking at what comes next for the sector—and whether corporate America's social conscience is finally coming out of hiding.

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    17 mins
  • What you're missing about P2P Fundraising | CEO Tiltify
    Oct 13 2026

    Transforming Fundraising: Insights from Tiltify's Michael Wasserman

    Explore the evolving landscape of charity and digital fundraising.

    In a recent conversation on the Whole Whale podcast, George sat down with Michael Wasserman, CEO of Tiltify, to discuss the future of fundraising and the innovative approaches Tiltify has taken to empower nonprofits and creators alike.

    The Birth of Tiltify Michael shared the origins of Tiltify, a platform he co-founded in 2014, aimed at connecting younger donors and fundraisers through live streaming. Originally focused on platforms like Twitch, Tiltify has evolved alongside the creator economy, adapting to the needs of millennials and Gen Z. "We’re trying to help create the next generation of fundraisers," Michael noted, emphasizing the importance of staying ahead of fundraising trends.

    Bridging Communities and Charities Tiltify functions as a hybrid platform, allowing both nonprofits and creators to engage in fundraising. As Michael explained, charities can sign up, connect their payment systems, and start fundraising, while creators can leverage their platforms to raise money for causes they care about. "We’ve built that trust where fundraisers will choose another charity on Tiltify if theirs isn’t listed," he remarked, highlighting the community’s reliance on the platform for transparency and credibility.

    The Fundraising Landscape As the discussion progressed, George and Michael tackled the challenges facing today’s small-dollar donations. Michael pointed out that the decline in donations isn’t due to a lack of interest, but rather a reflection of technology and charity decisions. "When we see record drops in small dollar donations, that’s a product of technology function and charity decisions," he explained. Many younger donors prefer less friction in the donation process, often opting out if too much personal information is required.

    > "Do you want the money or do you want their life story?" — Michael Wasserman Understanding Donor Behavior Michael also shared insights from the American Giving Report, revealing a significant shift in the fundraising landscape. He posited that the real issue lies with fundraisers, not donors. "You don’t have a donor problem, you have a fundraiser problem," he stated. With participation in peer-to-peer fundraising declining, it’s crucial for nonprofits to reevaluate their strategies and focus on empowering fundraisers.

    Moving Forward As the conversation wrapped up, both George and Michael underscored the importance of adapting to the new realities of fundraising. Nonprofits must streamline their processes to engage fundraisers and meet the expectations of younger donors. As we move into a new era of giving, the lessons shared during this episode are imperative for anyone involved in charitable work.

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    42 mins
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