Most spiritual entrepreneurs are carrying a question they never say out loud. Does wanting more money make me less spiritual.

Nicole came home from a women's conference with that one rattling around and decided to take it apart on air. She goes at it through the mechanics instead of the mindset, because some people are built for ambition and it shows up plainly in their Human Design. Telling those people to want less is telling them to be somebody else.

In this episode she gets into where ambition actually lives in a chart and what the high expression of it looks like when somebody builds something big and does real good with it. She also names what the belief that success and spirituality cancel each other out is usually protecting you from.

Then the harder half. If you have been following your strategy and authority and the money still is not showing up, Nicole has two answers, and the second one almost nobody in this space is saying out loud. It has to do with what alignment actually asks of you, and how much of it you can realistically expect while you still have bills to pay.

She also makes the case for the one area of your business where you can afford to be completely ruthless about your alignment, and says what she really thinks about billionaires on the way through.

To download the free Gene Keys & Gates Guide, DM Nicole "Gates" on Instagram at https://www.instagram.com/nicolelainoofficial/ or visit nicolelaino.com/gates

To download the Secret Podcast on how to Build & Scale Your Business with Human Design click here: nicolelaino.com/secretpodcast

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

Human Design has a lot to say about identity work, and about why the "picture your future self and attach to the vision" advice quietly falls apart for some people and clicks instantly for others.

In this episode, Nicole starts with a client who watched a friend get real results from a carefully built five-year vision, tried to walk the same steps, and couldn't make herself feel any of it. The conclusion she jumped to is the one most of us jump to. Something must be wrong with me. There isn't. What's actually happening is the trap of watching someone's results, copying their exact process, and blaming yourself when it won't take. We all reach the same places by different roads, and the road that lit your friend up can be the precise thing that leaves you stuck.

Nicole gets into the one thing in your Human Design chart that decides how this work is even supposed to go for you, and why the standard version of it can be the very reason you feel like you can't "attach" to what you want. If you've ever forced a vision and felt further from yourself instead of closer, this is the piece that explains it.

To download the FREE Shift Your Identity, Claim Your Next Level Guide and get the prompts and questions to do your identity work in alignment with your own style of Human Design:

• DM Nicole the word SHIFT on Instagram: @nicolelainoofficial
• Or download it here: nicolelaino.com/shift
• To book a Human Design Foundation Reading, Business/Purpose Reading, or Relationship Reading with Nicole go to https://nicolelaino.com/human-design-readings
• Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!
• 
  If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!

• Rate and review the podcast on Apple Podcasts.

• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

• 00:00 — Welcome, and the question that started this episode
• 01:00 — The client who couldn't attach to a friend's five-year vision
• 03:00 — The trap of copying someone's exact process, then blaming yourself
• 05:00 — The free guide built for this exact work
• 06:30 — Belief versus identity, and why change has to go deeper
• 09:00 — When identity lives in the people, places, and rooms you're in
• 13:00 — When identity is fixed until you consciously shift it
• 16:30 — Human Design in a seven-centered world, and where business strategy comes in
• 19:00 — Holding the vision loosely: this or something better
• 21:30 — The two directions identity work actually runs
• 23:00 — Closing, and where to get the guide

Your Human Design profile carries a marketing edge you keep overlooking, and the reason you overlook it is that it's so native to you that you assume everyone has it. So you bury it, discount it, and go borrow someone else's playbook instead. In this episode, Nicole makes the case that the gift you take for granted is the exact thing that makes your marketing feel like you.

Every profile is a pair of numbers, one conscious and one that runs underneath, and most people spend years identifying with the front one while the second quietly gets left behind. That second number is often where the edge lives. Nicole walks through why your mind clings to the line it recognizes, and why coming back to your profile again and again keeps surfacing the part of you that's been doing the heavy lifting all along.

She goes line by line through all six, naming the edge each one carries in how you market, the trap that hides it when you try to be someone you're not, and the way back onto your own signal. This is also why copying a strategy that worked beautifully for someone else can flop for you: it was built for their design, not yours.

If you've ever watched a proven marketing formula fall flat and decided you were the problem, this one reframes what's actually going on. The fix isn't a better template. It's building from how you're actually wired.

Get your free guide: Your Brand Edge by Human Design Profile Line. It takes each of the six lines further than the episode does — the edge, the trap that hides it, and the shift that puts you back on your signal. Read both of your lines (conscious and unconscious).

• DM the word EDGE on Instagram to @nicolelainoofficial, or
• Download it at nicolelaino.com/edge
• To book a Human Design Foundational, Business, or Relationship Reading with Nicole go to: https://nicolelaino.com/human-design-readings

Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!

If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:

• Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
• Rate and review the podcast on Apple Podcasts.
• Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!