Ep 49: What if the biggest risk isn't starting a business, but staying small to follow someone else's rules?

Ashlee Latimer, mom of five and serial entrepreneur, didn't set out to build companies. She married a visionary, supported his dreams, and thought that was her role. But somewhere between a trailer park, a window cleaning business, moving to Costa Rica, and watching her husband's company get acquired…she realized something: she wasn't just along for the ride. She was meant to drive too.

Now, Ashlee and her husband have built and sold four companies, currently run a SaaS business as absentee owners, and are launching another SaaS while simultaneously disrupting the coaching industry with a decentralized model. Oh, and they're raising five kids while splitting time between Texas and Michigan – what she calls her "Hannah Montana moment."

But this conversation isn't about the highlight reel. It's about the deep work—the forging—that happens when you stop following the rules and start creating your own.

In this episode, you'll discover:

✔️ Why Ashlee thought entrepreneurship was about following rules (and how that nearly killed her soul)

✔️ The moment her husband's business became "the other woman"—and what saved their marriage

✔️ How they systemized their family the same way they systemized their business

✔️ What it's really like to move your family to Costa Rica with no plan

✔️ The painful truth about insecurity, people-pleasing, and showing up authentically

✔️ Why they're breaking the guru model and building a decentralized coaching empire

This episode is for anyone who's ever felt like they're playing by someone else's rules…in business, marriage, or life.

Connect with Ashlee Latimer:

• https://www.instagram.com/ashleelatimer/

• https://warplan.com/

Books Mentioned:

• Expert Secrets by Russell Brunson: https://a.co/d/0c2FjqyG

• The Gap and the Gain by Dr. Benjamin Hardy: https://a.co/d/01ECA3hF

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 48: What if the key to business longevity isn't hustle…it's integrity?

Dave Larson has been in the entrepreneurial game for over three decades. He's survived three recessions, a global pandemic, and countless tech disruptions that killed off his competitors. As the founder of Sales and Marketing Technologies, he's helped over 4,800 companies grow and delivered more than $32 million in services.

But here's what makes Dave's story different: he's built his business on a principle most entrepreneurs ignore: forget your wallet, focus on them.

Starting at age 17 detailing cars while listening to Zig Ziglar tapes, Dave learned early that success isn't about chasing every opportunity. It's about saying no to the wrong ones. From turning down projects that wouldn't serve clients well (like a toilet-shaped dog bowl website) to walking away from industries that didn't align with his values, Dave's built a reputation on one thing: if you come to him, you'll get it finished.

In this conversation, Sarah and Dave dig into the unsexy truth about building something that lasts - steady standards, family-first priorities, and the willingness to turn down money when it's not a win for everyone involved.

In this episode, you'll discover:

✔️ Why "forget your wallet" became Dave's guiding business principle

✔️ How he survived 34 years in business through recessions, tech shifts, and a pandemic

✔️ The moment he walked away from millions by selling his stock too early (and what it taught him)

✔️ Why saying "no" to clients protects both your reputation and theirs

✔️ How working with Disney, Universal, and 4,800+ other companies shaped his standards

✔️ What a 40-year marriage teaches you about running a sustainable business

This isn't another "scale fast and break things" story. This is about building something solid that survives when others collapse.

Connect with Dave Larson

Website: https://www.davidjlarson.com

Books Mentioned:

• Getting Everything You Can Out of All You've Got by Jay Abraham: https://a.co/d/099Gp9Ou

• Think and Grow Rich by Napoleon Hill: https://a.co/d/01Yinlqg

• Traction by Gino Wickman: https://a.co/d/0ba8VDOa

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 47: What do you do when your business partner's credit card processing accounts freeze, your sales team walks out, and you're literally scraping wax off carpets to get your deposit back?

Brent Coppieters faced that exact moment—and chose to stay.

As Vice President of Coaching at ClickFunnels and founding partner since 2006, Brent has spent nearly 20 years alongside Russell Brunson building one of the most influential coaching ecosystems in the online business world. He now leads Prime Mover and the Two CCX Mastermind, supporting over 1,600 entrepreneurs with strategy, accountability, and implementation. But his journey didn't start in a high-rise office—it started at Joe's Crab Shack with a neighbor he barely knew.

In this raw conversation, Brent reveals the business cycles that nearly destroyed everything, the conversation that saved the company, and why proximity to the right people absolutely works—but only if you bring the other ingredient most people miss.

In this episode, you'll discover:

✔️ Why Brent stayed when the business collapsed—and the loyalty conversation that changed ClickFunnels forever

✔️ The brutal truth about business cycles: it's not IF, it's WHEN

✔️ How proximity works—and the missing ingredient that turns it into real success

✔️ What to do when entrepreneurs sleep on airport floors to attend your mastermind

✔️ Why "forget yourself and go to work" is the antidote to pessimism

✔️ How leading with empathy creates teams that raise their game

✔️ The unexpected calling from God that kept Brent exactly where he needed to be

"I couldn't leave. My bet was with Russell. If there's anybody who can get up from this, it's him."

This episode is for entrepreneurs facing business lows, leaders building coaching programs, and anyone wondering if staying is worth it.

https://www.sellingonline.com/

Book Mentioned:

The Science of Scaling by Dr. Benjamin Hardy: https://a.co/d/02JXvFOh

Connect with Sarah:
Facebook: https://www.facebook.com/sarahgraceallred