Sierra runs @unhingedbooktalk and built Wonderwick, her officially licensed story-inspired candle and fragrance company, after a candle business and a viral SJM string wall collided into something neither of us could have planned if we tried. We chat about the eleven months it took to land her SJM licensing deal, building a rep team so the brand markets itself, why word-of-mouth from real fans beats any ad, and how authenticity is the actual algorithm. Plus a lot of random things 🤣 the brick, dark romance as an empathy machine, why Tamlin gets a bad rap, and whether you can make a man smell like fresh mowed grass.

================================================

Follow Sierra: https://www.instagram.com/unhingedbooktalk/

Check out Wonderwick: https://thewonderwick.com/

Subscribe for more conversations in the book space.

Co-hosting Realm Runners ⁨@realm_runners⁩

Follow me on Instagram https://www.instagram.com/bromantasy/

Timestamps:

0:00 - Introduction to Unbound and creator conversations.

0:42 - Sierra introduces herself and her journey.

1:39 - Discussion on Instagram and viral content.

3:02 - Creating content and community engagement.

5:23 - Transition from candle company to book content.

8:27 - Balancing content creation with personal life.

12:02 - Marketing strategies and the power of word-of-mouth.

16:06 - Changes in social media platforms and content strategies.

24:33 - Intentional content creation and time management.

35:08 - Discussion on book adaptations and community engagement.

43:15 - Exploring themes in romance and fantasy genres.

54:25 - Insights into dark romance and character development.

1:06:30 - Upcoming events and collaborations.

Ben works in advertising and has found a way to talk about the books he loves while implementing strategy to continue growth. We chat about how evergreen content works, why repeatable content and television series style releases help growth while allowing you to talk about the books you love.Follow Houston: https://www.instagram.com/bentalksbooks/Subscribe for more conversations in the book space. Co-hosting Realm Runners @realm_runners Follow me on Instagram https://www.instagram.com/bromantasy/

Houston is an avid Star Wars fan who let his love for the series reignite his love for reading. He started making content to try and find others who shared his passion and it shifted into recommendations of Star Wars books and getting to have a bookclub where he re-reads the books he enjoyed with those who've never read them.Follow Houston: https://www.instagram.com/houston_skywalker/Subscribe for more conversations in the book space. Co-hosting Realm Runners @realm_runners Follow me on Instagram https://www.instagram.com/bromantasy/