US Expansion Mini-Pod; 3 Questions, 1 Voice cover art

US Expansion Mini-Pod; 3 Questions, 1 Voice

US Expansion Mini-Pod; 3 Questions, 1 Voice

By: Foothold America
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About this listen

Join Joanne Farquharson, President and CEO of Foothold America, for concise yet powerful conversations about breaking into the US market. In each episode, Joanne sits down with accomplished business leaders and industry experts who've successfully navigated US expansion, asking just three targeted questions that uncover invaluable insights and practical strategies.

Whether you're actively planning your company's US entry or exploring future possibilities, this mini-podcast delivers focused, actionable wisdom in a time-efficient format. From navigating regulatory requirements to understanding regional market dynamics, each episode brings fresh perspectives from those who've walked the path before.

Tune in as Joanne and her guests share real-world experiences, common pitfalls to avoid, and winning strategies that can help transform your US expansion plans from aspiration to reality.

Economics Politics & Government
Episodes
  • Bootstrap Strategies and Tech Community Building with Mark Shepherd
    Sep 10 2025

    In this episode, Mark Shepherd, founder of London Tech Drinks and Gathr, shares his unconventional path from selling boat photos at 14 to building one of London's most influential tech communities. Mark challenges the startup orthodoxy of chasing unicorn valuations, making a compelling case for bootstrap-first strategies and sustainable growth.

    Key insights include why founders should validate with Figma prototypes before building expensive tech, how the fundraising treadmill forces unicorn aspirations, and why Mark targets £20-30M exits over billion-dollar dreams. He also discusses the formulaic nature of business building, the importance of patience in finding the right growth channels, and how expanding to new markets like the US requires starting from "day dot" again.

    Whether you're debating your first fundraise or questioning the bigger-is-better mentality, Mark's perspective offers a refreshing alternative to Silicon Valley's growth-at-all-costs culture.

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    29 mins
  • Cross-Cultural Leadership with Maureen Mitchell
    Jul 2 2025

    Former PwC executive and Aspire to Lead founder Maureen shares essential skills for cross-cultural leadership and building culture from the top down. From managing international teams to avoiding cultural missteps, discover practical insights for leading effectively across borders. Perfect for founders expanding globally and leaders managing international teams.

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    23 mins
  • AI Expansion Across Borders: Geraldine McBride's American Expansion Playbook
    May 7 2025

    In this illuminating episode of US Expansion Mini-Pod, Joanne Farquharson sits down with Geraldine McBride, a visionary leader who transitioned from SAP North America President to pioneering entrepreneur in the agentic AI space. Discover McBride's invaluable insights on navigating the American tech landscape, leveraging strategic partnerships for growth, and the cultural nuances that impact business expansion across borders. Learn how her 12-year journey building cutting-edge AI technology prepared her company for successful US market entry and global scaling.

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    36 mins
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