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Two Geeks and A Marketing Podcast

Two Geeks and A Marketing Podcast

By: Roger Edwards and Pascal Fintoni
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Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. • In the news. • Content Spotlight • Marketing Tech and Apps • This week in history • Creator shout outs • Film marketing Please subscribe and leave comments and suggestions in the usual places. More information about Pascal Fintoni and Roger Edwards. https://pascalfintoni.com/ https://rogeredwards.co.uk/services/Copyright 2026 Roger Edwards and Pascal Fintoni Art Economics Marketing Marketing & Sales
Episodes
  • The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133

    The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133
    May 13 2026
    The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:51 Content Spotlights ROGER: Why AI Agents are either the best or worst thing we’ve ever built – YouTube video by Hannah Fry: https://www.youtube.com/watch?v=WnzR5aOElvw PASCAL: SNL Legend Andy Samberg Goes Full Method As 'Meal Diamond' In Hellmann’s Super Bowl Spot by Buzzfeed Business https://www.buzzfeed.com/business-news/andy-samberg-hellmanns-meal-diamond https://www.youtube.com/watch?v=GaejIbCmqEk 00:27:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:18 Marketing Tech and Apps ROGER: It’s all about video editing: Davinci Resolve 21 – Do I want AI Aging features? https://www.blackmagicdesign.com/uk/products/davinciresolve The one vloggers are raving about: Vlog Now: https://vlognow.me/ PASCAL: It’s all about video editing too! Samsung Studio https://galaxystore.samsung.com/detail/com.sec.android.app.vepreload?cntyCd=GBR built-in video editor integrated into the Gallery app for swift visual storytelling Iphone Photo App https://support.apple.com/en-gb/104968 also integrated into the photo app but you will probably want to use iMovie https://www.apple.com/in/imovie/ from Apple One to watch out, Google Vids https://workspace.google.com/intl/en_uk/products/vids/ 00:45:21 Film Marketing PAUL (2011) Directed by: Greg Mottola Written by: Simon Pegg and Nick Frost Cast: Simon Pegg, Nick Frost, Jason Bateman, Kristen Wiig, Bill Hader, Blythe Danner, Joe Lo Truglio, John Carroll Lynch, David Koechner and Sigourney Weaver. Tagline: Who’s up for a close encounter? There were many sights they planned to see. This was not one of them. We look at the launch of Paul, billed in the UK as a Valentine’s date movie, but did the marketing back up sentiment. We also consider the different approaches to the UK and US campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/
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    1 hr and 6 mins
  • The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132

    The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132
    Apr 9 2026
    The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:13 Content Spotlights ROGER: The 3-2-1 Speaking Trick that forces you to stop rambling by Vinh Giang: https://www.youtube.com/watch?v=5m-C5mwpmxU PASCAL: Coca-Cola expands AI use in marketing and product development by Muhammad Zulhusni Journalist at Marketing Tech News: https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ 00:33:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:55 Marketing Tech and Apps ROGER: It’s all about video and CRM GLING.AI - Removes filler words, ums and silences: https://www.gling.ai/save-time FOLK - folk CRM captures the full context of your relationships in one beautifully simple CRM. https://www.folk.app/ PASCAL: It’s all about getting your SEO back on track Ahrefs Webmaster Tools https://ahrefs.com/webmaster-tools Web Analytics, Site Audit, and Site Explorer together provide real-time traffic insights, identify and help fix technical SEO issues, and reveal which pages, keywords, and backlinks drive your website’s organic performance. MOZ Domain Authority Checker https://moz.com/domain-analysis identify your top performing pages and keywords, find out about your search competitors, your clients, and potential partners. 00:52:25 Film Marketing Scent of a Woman (1992) A young prep student takes a job as an assistant to a blind, irritable, retired Army lieutenant colonel over Thanksgiving weekend. Director: Martin Brest Writers: Giovanni Arpino, Bo Goldman, Ruggero Maccari Stars: Al Pacino (Lt. Col. Frank Slade), Chris O'Donnell (Charlie Simms), James Rebhorn, Gabrielle Anwar, Philip Seymour Hoffman Music: Thomas Newman We look at the dual marketing campaign which focussed on getting the public to see the film and on convincing the Academy to give Al Pacino and the film some Oscars. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/
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    1 hr and 17 mins
  • The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131

    The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131
    Feb 11 2026
    The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131 00:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:50 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:15:59 Content SpotlightsROGER: The Food Vibe ShiftWaitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-messPASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging.00:36:41 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:43:34 Marketing Tech and AppsROGER: It’s all about AI presentations and where it leaves PowerPoint:Yoodli (The AI Speech Coach): https://yoodli.ai/Prezent - An App that understands visual storytelling. https://www.prezent.ai/PASCAL: It’s all about building your AI marketing assistants:Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personasNotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.00:53:57 Film MarketingMONSTERS INC. (2001) Directed by: Pete DocterWritten by: Andrew Stanton and Daniel Gerson,Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.Music by: Randy NewmanTagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city.We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.Every week we'll bring you the following segments.In the News.Content SpotlightThis Week in HistoryMarketing Tech and AppsFilm MarketingPlease subscribe and leave comments and suggestions in the usual places.Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?Pascal Fintoni: https://pascalfintoni.com/Roger Edwards: https://rogeredwards.co.uk/services/
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    1 hr and 14 mins
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