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Truth Behind Travel Podcast

Truth Behind Travel Podcast

By: Dolores Semeraro
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Dolores Semeraro hosts Truth Behind Travel Podcast.

Truth Behind Travel Podcast is a comprehensive series of bespoke interviews with tourism industry leaders to support the travel and tourism industry as they build a more innovative and resilient future of travel.

The show has a distinct focus on the future of travel and highlights industry insiders’ knowledge, as well as hidden gems of travel wisdom from all around the world.

Bringing 20 years of travel and hospitality experience to the show, host Dolores Semeraro fuels a much-needed conversation on tourism, sustainability and resilience and how we can encourage the travel industry players to become better operators.

© 2026 Truth Behind Travel Podcast
Social Sciences Travel Writing & Commentary
Episodes
  • Deep Travel: who does it, how it works and why you can no longer ignore it
    Jun 10 2026

    In this episode, Truth Behind Travel podcast host Dolores Semeraro reflects on the realities of Deep Travel and the mindset behind it with One Planet Journey Co-founder Richard Lindberg.

    Richard is a serial entrepreneur on a mission to making deep travel experiences the norm. He believes in an industry where authenticity, customisation, sustainability, immersion, and exclusivity define successful hospitality and travel.

    So, how is deep travel different from sustainable travel, responsible travel or experiential travel? Or is all one of the same?

    On this episode:

    - The definition of Deep Travel

    - Who pioneers Deep Travel, the travellers or the destination?

    - Who seeks Deep Travel experiences today

    - High-volume destinations approach to Deep Travel

    - The RTE - Return on Travel Experience of Deep Travel

    - Deep Travellers: returning guests or one-offs?

    - Hidden gems - could Deep Travel spoil them?

    - Where does Deep Travel end.


    Get in touch with Richard at One Planet Journey.


    Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

    Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

    As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

    5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

    www.doloressemeraro.com

    dolores@doloressemeraro.com

    Instagram @dolores_semeraro

    LinkedIn @dolores.sem

    Show More Show Less
    32 mins
  • Transformational Travel: taking the lead and shaping the future with Jake Haupert
    May 15 2026

    Dolores Semeraro interviews Jake Haupert - CEO & Co-Founder of the Transformational Travel Council.

    In this episode, Dolores' interview takes a step further into more dynamics concerning the global operators, less related to tools and data, and more related to what do travellers seek when on the move and after they come back, how does our industry help them in the process and ultimately transform.

    Whether you are an experience operator or a traveller questioning the how’s and why’s of what traveling can truly mean for all people and for our planet, today’s episode with the CEO and co-Founder of The Transformational Travel Council, will touch on the travel as a force for transformation, what does the transformational process look like and how does that lead to a greater adoption of the transformation economy.

    About The Transformational Travel Council

    The Transformational Travel Council is a collective of global tourism stakeholders who refuse to skirt the challenging issues. Instead, they throw their boundless enthusiasm and well-researched knowledge and wisdom at them, determined to find a resolution. They stand for the betterment of lives and livelihoods through mindful travel, regenerative thinking, and conscious choice-making.

    About Jake Haupert

    Jake is a thought leader in the transformation economy and an innovator in transformative travel. As Co-Founder of the Transformational Travel Council, he works at the intersection of experience strategy, regenerative development, and human-centered design to shape a more conscious future for travel.

    On this episode:

    - The Process of Transformation in Travel

    - The Transformation Economy

    - Challenges and Opportunities in Transformational Travel

    - The Role of Destinations and Communities

    - The Future of Transformational Travel


    Connect with The Transformational Travel Council: here


    Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

    Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

    As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

    5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

    www.doloressemeraro.com

    dolores@doloressemeraro.com

    Instagram @dolores_semeraro

    LinkedIn @dolores.sem

    Show More Show Less
    49 mins
  • Selling Experiences in the Age of Tech with Aaron Fessler CEO & Founder of TripWorks
    Apr 28 2026

    Podcast host Dolores Semeraro sits down with TripWorks CEO Aaron Fessler to deep dive in what happens at the intersection between Tourism & Travel Experiences and Technology:

    As discussed in the podcast:

    • How does the ‘experience factor’ connects with the business side of things online?
    • What needs to change in the way 'experiences' are sold online?
    • What brings experience operators from all levels of tech knowledge together?
    • Does selling experiences online build strength or dependability?
    • When is hype instead of value?
    • What’s the technology baseline you would recommend to have for experience operators? + OTAs
    • Are we moving towards a more direct-buy purchasing pattern?
    • How much market education you do vs bringing in the client in an ecosystem that is so uneven when it comes to technology awareness?
    • Where do you see more resistance when it comes to technology adoption?
    • What’s the age-range of the experience operators you currently work with?
    • What kind of experiences is ‘easy’ to work with?
    • top 5 things an operator presenting their experiences on line should take into consideration.
    • what feels challenging right now for you?
    • Aaron word of advice for experience operators

    About our guest:

    Aaron Fessler - CEO & Founder, TripWorks

    Aaron Fessler is a serial entrepreneur and visionary leader with a career defined by building high-scale infrastructure and disruptive technology. As the CEO and Founder of TripWorks, Aaron has dedicated himself to solving the "fragmentation crisis" in the tours, activities, and attractions industry.

    His approach to technology is rooted in hard-earned operational experience. Before founding TripWorks, Aaron built and operated SPEEDVEGAS, one of the world’s premier motorsports attractions. It was there that he experienced the limitations of existing booking software firsthand—watching operators struggle to "daisy-chain" disparate systems for waivers, CRM, and payments.

    About TripWorks

    The Intelligence-Powered Engine for Experience Businesses

    TripWorks is a next-generation booking and operations platform designed to unify the complex world of tours, activities, and attractions. Built "by operators, for operators," TripWorks moves beyond simple reservation management to provide a cohesive ecosystem where bookings, operations, and business intelligence live in a single system.

    Book a Demo here


    Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

    Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

    As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

    5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

    www.doloressemeraro.com

    dolores@doloressemeraro.com

    Instagram @dolores_semeraro

    LinkedIn @dolores.sem

    Show More Show Less
    40 mins
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