Today, we're going to have an illustrated musical demonstration of how your business idea, products, and services evolve like a song. Using my own song, "I Do Believe", which I also use as bumper music for the podcast, I demonstrate the way a song evolves from an idea to the fully produced version you hear. Much like a song, your business idea and the way you talk about it need to be rehearsed and developed.

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"I Do Believe" written by Greg Dunkailo Davis © 2026 Azola Creative, LLC

We all have struggled with elements of imposter syndrome. Regardless of where it stems from, the issue is that we're giving an unknown body of people or someone close to dictate our level of confidence. We worry about what someone will think of us instead of believing that people out there can benefit from our experience and passion.

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Trust the Crazy Framework

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Looking for perfectionsim before we launch is holding us back more than it helps us. Most growing entrepreneurs get this already, but for aspiring and launching entrepreneurs, there's a great deal of hesitation in making changes. It's overworked, overthought and ultimately underdone. In life, we're handed messes or create our own, but we work through them. The same is true in entrepreneurship. The sooner you realize it will never be perfect, the faster you'll succeed.

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Trust the Crazy Framework

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Sometimes we are too complicated in our offer and we make it harder for someone to buy from us. There's a time and place for telling stories, but when it comes to the sales process, we need to be really clear in what we want our prospective customer to do.

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Trust the Crazy Framework
Trust the Crazy Community

With summer upon us, it's easy to become distracted. Whether it's vacations or the common issues of your prospects being on vacation and tuning out decisions during the summer, this is not the time to be complacent. Let's focus on the things we can do this summer to make our business grow...or be ready to grow when your prospects are back in action.

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Trust the Crazy Framework
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It can be hard in entrepreneurship to overcome the all-or-nothing attitude. We want things to be all ironed out, perfectally lined up to meet 100% of our vision, our interest, or growth. The reality is that 50% of something is better than 100% of nothing. Most success comes from making small deposits over time and the more and more you contribute 50% of the way vs. waiting for the 100%, you get farther, faster.

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Trust the Crazy Community
Trust the Crazy Framework

When it comes to developing our services or product offers, we often overdo it by adding on too many benefits. We feel like we need to just keep adding on the features in order for it to have value. But, that's not often the case. When we niche down, we create more value. But, then the issue becomes, what to niche down to? That's where we have to be good listeners and pay attention to the questions that keep coming up. When you hear common questions, you start to understand where the real value is and is not.

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Trust the Crazy Framework
Trust the Crazy Questions
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When it comes to understanding what type of service or product we may want to offer, sometimes we need to look at our story. What did we go through that if we could do it differently now, we would. That might just be a clue as to what type of service we should consider offering to others. When we understand that, we can begin to build our story as to why we offer what we do. Brand is the product we sell plus the story of how we got here. Finding your solution to offer is important, but telling people why you do it how you build your thought leadership.

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Trust the Crazy Thought Leadership Sales & Marketing Framework

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