Most businesses believe they have a retention problem — but what they actually have is a trust gap.

In this episode of Trust Leaks™, Sandra Martini breaks down what really happens after the sale but before long‑term confidence is built. Leads are coming in, clients say yes, work gets delivered — yet engagement fades, renewals stall, and referrals never materialize.

That breakdown doesn’t happen loudly. It happens quietly, in the middle.

You’ll learn why traction creates momentum but does not automatically create trust, and how unexamined assumptions during the first 90 days can quietly erode client confidence.

Sandra walks through the four most common trust leaks that appear between traction and retention — and the small, client‑centric habits that prevent them.

If you’re chasing growth but struggling to keep clients engaged, this episode will help you shift your focus from more leads to tighter trust.

Key topics covered:

- Why traction and trust are not the same thing

- The 90‑day window where retention is decided

- The four quiet trust leaks that stall renewals

- Why client success is an active practice

- How habits — not metrics — drive retention

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Confusion is one of the fastest ways to lose trust — often without realizing it’s happening. In this episode of Trust Leaks™, Sandra Martini breaks down how a lack of clarity slows clients down, increases hesitation, and quietly leads to disengagement or ghosting.

Clarity isn’t about giving more information. It’s about reducing how much your client has to guess.

In this episode, you’ll learn the four most common clarity gaps that weaken trust in otherwise strong businesses:

• Why unclear next steps make even paying clients feel uncertain

• How too many options increase decision fatigue instead of freedom

• The hidden danger of internal language, acronyms, and assumed knowledge

• How inconsistent messaging across emails, websites, and conversations creates instability

Sandra shares real‑world examples — from client onboarding to sales conversations — and explains how small clarity fixes create a noticeably stronger client experience.

If clients are slowing down, disengaging, or going quiet, this episode will help you identify where confusion may be showing up and how to correct it.

Most trust doesn’t break at the surface — it erodes quietly after someone becomes a client. In this episode, Sandra Martini reveals the hidden experience gaps that cause clients to disengage and churn without ever complaining, even when delivery is strong.

Key Takeaways:

1. Trust leaks most often occur after the sale, not before.
2. Clients leave due to small, compounding experience gaps, not one big failure.
3. Four hidden gaps quietly erode trust: Now What?, Energy Drop, Assumption, and Inconsistency.
4. Clients experience transitions, while businesses focus on task delivery.
5. Experience is a design problem, not a people problem — trust scales through clarity, not effort.

https://themartiniway.com/category/trust-leaks-podcast/