This month, Kate Walewska, Director of Marketing and Student Recruitment at the University of Warwick has trebuchet herself over the True CRM castle walls and into our royal court for a quick chat.

We discussed what Kate would do if she had a magic wand, what the future of CRM looks like, and her journey through marketing in HE so far!

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FEATURING:

Liz Smythe

Andy Ball

Kate Walewska

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True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org

This month, Kate Jackson, Group Marketing Director at Coventry University has descended from her rocky outcrop (you’ll need to listen to understand that in-joke) to join the team for a chat!

We discussed how finding a solution should start with a problem, and not the tech; ensuring that CRM is moved upstream to better influence strategic decision making; as well as the importance of being able to say no (and keep focused!)

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FEATURING:

Liz Smythe

Andy Ball

Kate Jackson 🐆

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True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org

This month, James Maas, CRM Manager at University of Cambridge Professional and Continuing Education, is joining the True CRM band on stage for a special gig on our World Tour (sort of).

We discussed his love for designing solutions with real-world impact, the perils of scope creep, and what it's like being a bonafide CRM rockstar!

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FEATURING:

Liz Smythe

Andy Ball

James Maas

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True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org