Tribex cover art

Tribex

Tribex

By: Utkarsh Garg
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Certain individuals, or even a fraction of each of us, possess qualities that cannot be confined to societal expectations. We are unique individuals, seeking to navigate our own path in life. Success of these pursuits often hinges on finding the right people, forming our own herd, band, and tribe of like-minded thinkers who can resonate with. About the podcast/show: An Interdisciplinary show featuring - Category Creators, Activists, Distinguished Artists, Leaders & Game-changers from across the globe who have paved their own path and have created their own band or tribe.Utkarsh Garg Personal Development Personal Success
Episodes
  • Rural India Secrets Brands Won't Share - Prashant Mandke | Episode 04

    Rural India Secrets Brands Won't Share - Prashant Mandke | Episode 04
    Jan 11 2026
    ₹55 lakh crore. 909 million people. And almost nobody is building for them. Rural India is growing faster than urban (7.6% vs 5.7%) and now consumes 51% of premium FMCG. Yet most startups completely miss this market.I sat down with Prashant Mandke—one of CMO Asia's Most Influential Rural Marketing Professionals with 30 years at Britannia, Eureka Forbes, and now CEO of SURE—to decode what actually works on the ground.What have we covered: ✅ Why the 4 Ps don't work in Bharat ✅ The real influence hierarchy in villages ✅ How to split a ₹1 - 5 Cr rural marketing budget ✅ Counter-intuitive tactics that actually work ✅ Green-space opportunities you're missingThis isn't theory. This is 30 years of ground truth.--------📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/@tribex-folksMeet more tribe leaders,Follow Tribex & Utkarsh On ⤵︎Instagram @tribex.folks / tribex.folks Instagram @utkarshgargofficial / utkarshgargofficial Linkedin @utkarshgargofficial / utkarshgargofficial Twitter @theutkarshgarghttps://x.com/theutkarshgarg/Blog @utkarshgarg.substackhttps://utkarshgarg.substack.com/-------------0:00 - Why Rural India Is the Most Misunderstood Market in India2:05 - 30 Years in Rural Marketing: What Most Brands Still Get Wrong5:40 - Distribution vs. Demand - the Bigger pain point?9:10 - Rural India - Community v/s Market?12:35 - Forget 4Ps: Insight, Innovation & Impact Explained16:30 - The ₹2,000 Water Purifier Story That Changed Everything23:40 - Post-COVID Rural India: Smartphones, WhatsApp & New Behaviors27:05 - How Rural Women Use WhatsApp as a Sales & Marketing Tool30:10 - Why Traditional Campaigns Fail in Villages35:20 - Trust Beats Advertising: The Power of Local Influencers40:10 - Building at the Intersection of Gender, Livelihood & Climate• • •
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    59 mins
  • India's #1 Ecosystem Architect - Srinivas Kollipara | Episode 03

    India's #1 Ecosystem Architect - Srinivas Kollipara | Episode 03
    Oct 22 2025

    Meet Srinivas Kollipara, the visionary behind T-Hub—one of the world's largest innovation hubs—now leads Biome, a full-stack venture studio.

    This is a masterclass in venture building, with actionable advices, mental models and frameworks you can use today.

    In this episode, we break down:
    • The founding story and inflection point of T-Hub
    • How Biome's venture studio model creates category leaders
    • The most effective GTM strategies for Indian startups
    • Building a "community moat" and high-performing teams
    • India's ecosystem vs. the US & UK
    • Navigating the VC landscape and alternative funding

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    📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/playlist?list=PLLoPnCqbtZvwlo-is81oMsPBR0Wm3QNB8

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    Meet more tribe leaders

    Follow Tribex & Utkarsh On ⤵︎

    Instagram @tribex.folks

    https://www.instagram.com/tribex.folks/

    Instagram@utkarshgargofficial

    https://www.instagram.com/utkarshgargofficial/


    Linkedin @utkarshgargofficial

    https://www.linkedin.com/in/utkarshgargofficial/


    Blog @utkarshgarg.substack

    https://utkarshgarg.substack.com/


    #venturestudio #AI #indianstartups #investment #communitybuilding #tribex
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    1 hr
  • Doctor, Innovator, Investor & Author - Mansi Aggarwal | Tribex 02

    Doctor, Innovator, Investor & Author - Mansi Aggarwal | Tribex 02
    Jul 19 2024

    Meet Dr. Mansi Aggarwal, a doctor, innovator, investor and now an author of a book called “The Comic Side of Investing” - a unique and satirical take on the world of start-up investing. Mansi is a partner at Alkemi Growth Capital, a renowned growth-stage VC Fund investing in India's sustainable healthcare and consumer companies. She has been a founder herself with patents in healthcare and biotechnology. Link to Mansi's book "Comic Side of Investing" is here: https://www.amazon.in/serious-comic-side-start-up-investing/dp/9362617161/ref=sr_1_3


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    📺 Watch & Recommend Tribex on YouTube: https://www.youtube.com/playlist?list=PLLoPnCqbtZvwlo-is81oMsPBR0Wm3QNB8


    ---------- Meet more tribe leaders, Follow Tribex & Utkarsh On ⤵︎ Instagram @tribex.folks https://www.instagram.com/tribex.folks/ Instagram @utkarshgargofficial https://www.instagram.com/utkarshgargofficial/ Linkedin @utkarshgargofficial https://www.linkedin.com/in/utkarshgargofficial/ Blog @utkarshgarg.substack https://utkarshgarg.substack.com/


    -------- Timestamps ⏰ 00:00 - Introduction 00:02 - Medical Innovation by Doctors 03:13 - Dr. Mansi Aggarwal's Non-linear Career Path 08:25 - The Importance of Taking the First Step 11:21 - Enhancing India's Research Ecosystem 17:05 - Deep Tech Focus in Startups 19:30 - Industry Exposure in Indian Education 24:59 - VC Understanding of Medical Technology 27:36 - Transitioning to Healthcare Investments 32:35 - Managing Capital and Patient Rights 35:03 - Soft Skills and Interpersonal Training 39:43 - Authenticity in Pitching and Storytelling 42:29 - Sector-Focused Funds Performance 47:29 - Unique Networking in Startup Investments 49:48 - Consumer-Focused Healthcare Model 55:17 - VC-Startup Symbiotic Relationship 58:24 - Adapting VC Pitches to Market Trends 1:03:58 - Shift in Healthcare Focus to Patients 1:07:03 - Conclusion and Book Promotion

    #venturecapital #indianstartups #investors #interdisciplinary #investment #communitybuilding #tribex
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    1 hr and 7 mins
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