Thriving in the Wake of App Tracking Transparency
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Thriving in the Wake of App Tracking Transparency
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The ATT policy (Apple’s App Tracking Transparency) has been the biggest challenge for app marketers in 2022, since it significantly impacted the targeted digital advertising ecosystem on iOS devices.
As privacy concerns and platform regulations continue, marketers have been challenged to think out-of-the-box and reformulate their performance marketing campaigns to provide ideal personalized experiences for customers.
In this episode Jonathan Verger, Sales Manager for EMEA at Entravision’s Mobile App Performance explains how ATT has impacted mobile advertising and the way brands can adapt to the new advertising landscape.
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