Dom Dwight, former Strategy and Innovation Director at Yorkshire Tea, EXCLUSIVELY REVEALS his plans for what’s coming next following his enormously successful career at Taylors of Harrogate, and making YT into a true household name. We also see Bez spot a gap in the market for a Manchester Tea, and nod a lot as Dom explains how we really need more human brands in the world.

Kirsten Pugsley, Marketing Director at PUMA, joins us this week for an inspiring chat about the drive that has taken her through some of the biggest and most iconic brands in sport, and has seen her travel the world doing what she loves. Also, erm, we talk PUMA availability in Hereford, Bez shares his somewhat surprising knowledge about football boots, and James’s attempt to pitch a Bez x PUMA collab falls on deaf ears.

Josh Boydell-Smith, Head of Brand and Marketing at Bells of Lazonby, takes us through his beginnings in the music industry, his drive and ambition, and the success of We Love Cake, a free-from brand taking supermarkets by storm…and all whilst Bez attempts to give up cake, and James makes no mention of his pre-advertising musical ambitions, for once.

Laura Brady, Head of Marketing at Deliveroo, takes us through her career across amazing agencies, massive brands and a start up…and all whilst turning this episode into a Gogglebox audition, in return for ensuring Bez’s farm now has Deliveroo coverage.

Charlotte Lord, Head of Brand and Marketing at Chester Zoo, talks about the importance of taking opportunities, and how her marketing spend is saving species. And Bez talks about his dogs, again.

Recorded live at Mad//UpNorth in Manchester, there with Hannah Brotherton from tombola and Simon Gregory, CSO at Meanwhile, talking about saying yes to opportunity and letting it lead the way.

For this episode we are joined by Helen Dean, Head of Brand, Creative and Studio at Pets At Home, and we talk about her transition from athletics to the world of marketing & branding.