The ingredient you're not using (and how it fixes [almost] everything) All the Bitter, Ian Blessing cover art

The ingredient you're not using (and how it fixes [almost] everything) All the Bitter, Ian Blessing

The ingredient you're not using (and how it fixes [almost] everything) All the Bitter, Ian Blessing

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Bitters: the ingredient you own but never use. Ian Blessing, co-founder of All the Bitter, breaks down what they actually do, how to use them, and why your alcohol-free drinks need them.

Ian walks through the 3-month cold extraction process, explains why some drinks don't translate (just mourn the old fashioned and move on), and shares how he's partnering with winemakers like Tomorrow Cellars to solve the "de-alcoholized wine tastes hollow" problem. Plus: bitters on ice cream, cold foam hacks, and why being an entrepreneur in 2025 feels like your house is on the line.

This one's for bottle shop owners, home bartenders, and anyone trying to make better alcohol-free drinks.

Listen wherever you get your podcasts.

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