What does it really take to scale on Amazon in 2026?

In this episode of The eCom Growth Show, Danan Coleman sits down with Amazon growth operator and fractional eCommerce leader Dr. Drew Littlejohns to break down the biggest challenges brands face when trying to grow beyond early traction and into serious scale.

Drew has spent more than a decade helping brands navigate Amazon, DTC, and omnichannel growth. From scaling a brand from $500K to a projected $28M run rate, to building and managing Amazon systems from the inside out, he shares practical lessons most sellers learn the hard way.

If you're an Amazon seller, DTC founder, or eCommerce operator looking to build a more profitable and sustainable business, this episode is packed with actionable insights.

In this episode:
✅ Why Amazon growth eventually requires an omnichannel strategy
✅ The biggest mistakes brands make when scaling
✅ How branding impacts long-term business value
✅ The costly consequences of ignoring trademarks and IP protection
✅ Shopify vs other eCommerce platforms
✅ How to vet agencies, freelancers, and in-house hires
✅ Why profit matters more than revenue when evaluating growth
✅ Building systems and SOPs that support scale

🔗 Connect with Drew Littlejohns
LinkedIn: https://www.linkedin.com/in/drew-littlejohns-21673a13

⏱️ Timestamps
00:00 Introduction & Meeting Drew in Nashville
01:13 Who Is Drew Littlejohns?
02:26 Amazon Then vs Amazon Now
04:30 The Biggest Challenges of Scaling on Amazon
06:20 Is Shopify Still the Best Platform for Brands?
08:00 The #1 Mistake Amazon Sellers Make
10:18 Why IP & Trademarks Matter More Than You Think
11:08 Building AOV, LTV & Customer Retention
13:12 Danan's Branding Mistake & Domain Lessons
16:44 How to Vet Agencies, Freelancers & In-House Talent
18:11 Why Percentage-of-Spend Agency Models Are Outdated
20:34 Revenue vs Profit: The Truth About Growth
20:58 What Good Agencies and Freelancers Actually Do
21:55 What Brands Should Expect to Pay for Talent
23:51 How to Connect with Drew
24:47 Future Deep-Dive SOP Episodes
25:34 Outro

#TheeComGrowthShow #AmazonFBA #eCommerceGrowth

KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Influencer marketing can build trust, create high-performing content, and drive real brand awareness, but only when brands approach it the right way.

In this episode of The eCom Growth Show, Danan Coleman talks with Chelsea Clark, founder and CEO of momfluence, about how eCommerce brands can work with creators more strategically. Chelsea shares why brands often choose the wrong influencers, why one-off campaigns rarely work, and how creator partnerships should be treated as a long-term brand-building strategy.

They also discuss how to find aligned creators, why follower count is not the best indicator of success, how to brief influencers without making the content feel scripted, and what brands should actually track when measuring campaign performance.

🔗 Connect with Chelsea Clark:
LinkedIn: https://www.linkedin.com/in/chelsea-clark-momfluence/
Instagram: https://instagram.com/momfluence.co
Website: https://momfluence.co

⏱️ Timestamps:
00:00 Introduction
01:14 Who is Chelsea Clark?
02:18 How momfluence started
07:29 Biggest mistakes brands make with influencers
10:14 How to find the right creators
13:10 How brands should approach influencer marketing
14:58 Should brands create their own content too?
17:10 Why honest creator content matters
19:44 Do different niches need different influencer strategies?
21:29 How to get the most out of influencer partnerships
22:45 How momfluence helps brands run campaigns
25:46 Where to connect with Chelsea

#TheeComGrowthShow #InfluencerMarketing #Momfluence

KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

International Amazon influencers are approved, ready, and motivated, but many still can’t access the US products that drive the highest commission opportunities.

In this episode of The eCom Growth Show, Danan Coleman talks with Omar Ortiz, Founder of UnboxLane, about the gap holding international creators back from scaling inside the Amazon Influencer Program.

Omar breaks down why Creator Connections is such a major income opportunity, why geography creates a massive barrier for creators outside the US, and how UnboxLane helps solve it by receiving products, filming Amazon-compliant unboxings, and delivering the footage creators need to upload and earn.

If you’re an international Amazon influencer looking to build real commission income without handling US shipping, filming, or production yourself, this episode is for you.

📢 Special Offer:
Listeners of The eCom Growth Show get their first UnboxLane video completely free.
Grab your spot here: https://unboxlane.com/creators

🔗 Connect with Omar Ortiz / UnboxLane:
YouTube: www.youtube.com/@Omar-unbox
Website: https://unboxlane.com/creators

🕰️ Timestamps:
00:00 Intro
00:57 Why this episode matters for Amazon influencers
02:16 How Omar discovered the international creator problem
03:17 Can brands use UnboxLane too?
04:44 How to become an Amazon influencer
07:38 What it takes to build Amazon influencer income
09:06 Why Creator Connections matters
11:35 How UnboxLane works
13:26 Why the US Amazon market is still the biggest opportunity
15:51 How creators should choose products
19:29 Free first video offer for listeners
22:10 Omar’s pricing philosophy and final thoughts

#TheeComGrowthShow #AmazonInfluencer #UnboxLane

KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.