• "Leaving nothing unsaid" is the foundational coaching skill. It enables coaches to gather complete information, which is essential for effective problem-solving and building trust.
• The "unsaid" often originates from self-deception. Clients frequently lie to themselves about their true goals or feelings, making it the coach's primary responsibility to help them uncover these internal truths.
• Coaching and consulting are distinct phases. Coaching is discovery and alignment (client-led), while consulting is direct skill transfer (coach-led). A coach's identity must disappear during the coaching phase to avoid bias.
• A coach's responsibility is defined by their role's commitments. This provides a clear boundary for accountability, separating the coach's duties from the client's implementation choices.

• Austin is redesigning Rydel's coaching system for scalability, moving from discipline-specific coaches (sales, production) to a single, general coach per franchisee.
• The foundational skill for this new team is "leaving nothing unsaid"—the ability to communicate difficult truths without triggering defensiveness.
• Amer confirmed this is a cornerstone of effective communication, as it's impossible to solve a client's core problem if the most important information is withheld.

• Withholding information is often a form of self-deception, not just a lie to the coach.
• Clients frequently lie to themselves about their true goals (e.g., pursuing a parent's dream instead of their own), creating internal misalignment.
• This self-deception is a primary target for coaching, as it prevents clients from being honest with themselves or others.

• Phase 1: Coaching (Discovery & Alignment)
• Phase 2: Consulting (Skill Transfer)

• Building Emotional Intelligence: Amer used an exercise where a sales rep called their mom to say "I love you." This simple act unlocked a feeling state, making it easier for the rep to then discuss difficult topics about their role.
• Defining Coach Responsibility: A coach's responsibility is limited to fulfilling the defined duties of their role (e.g., providing tools, asking questions). The client's choice to implement or not is their own.
• Avoiding "Veteran" Masks: For long-term clients, avoid creating a culture where they feel they must "have it figured out." This can lead to them masking problems and leaving things unsaid with themselves.

• Austin: Continue training new Rydel coaches on the "leaving nothing unsaid" framework.
• Austin: Emphasize the distinction between coaching (discovery) and consulting (skill transfer) to prevent coaches from imposing their expertise prematurely.
• Austin: Implement tools to help clients identify and address self-deception, such as journaling prompts or responsibility exercises.

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The participants - Amer, Austin, and John - engage in casual conversation, discussing their locations, the weather, and personal activities like rock climbing and board games. They catch up on how they spent the recent holidays.

Amer proposes the group go through a personal development exercise from Darren Hardy's "Living Your Best Year Ever" framework, including reflecting on top accomplishments and mistakes from the past year. The group agrees to do this.

Austin shares two key successes from the past year: 1) Implementing financial literacy training for franchisees to improve their cash flow management, and 2) Deploying a new AI-powered sales coaching app that has revolutionized their sales training and support. He also reflects on lessons learned around the importance of rigorous recruiting and training processes.

The group shares personal growth experiences, including John's realization about choosing one's state of being, and Austin's renewed focus on health and fitness after his son's birth. They also discuss the importance of work-life balance and putting family first.

The group decides to wrap up the meeting, with Austin needing to miss the next scheduled meeting due to a conflict. They agree to reschedule the next meeting for a different date.

Austin, John, and Amer discuss their Christmas plans and the importance of work-life balance. Austin is looking forward to a work trip in January where he can catch up on sleep, while Amer and John share their perspectives on maintaining healthy boundaries and avoiding burnout.

The group explores Amer's tendencies to be slow to respond to messages and calls, and the impact this has on his relationships. They discuss strategies for Amer to be more responsive and transparent, while acknowledging the challenges of balancing multiple priorities.

Amer shares that his business has made significant progress in developing a more effective sales process, including training closers, implementing a coaching-based approach, and creating systems to better track and follow up with leads. This has led to improved closing rates and operational efficiency.

Despite a temporary dip in sales, Amer has invested in building out the business infrastructure, including hiring new roles, improving marketing and lead generation, and reducing his direct involvement in coaching. He believes these changes will drive long-term scalability and profitability.

The group discusses Austin's son Henry, who is significantly larger and more physically imposing than John's son, leading to speculation about their future athletic potential and genetic differences.

• Rydel is overhauling its coaching model from a siloed, meeting-heavy structure to a single-coach model, freeing up franchisee time and focusing support on their weakest areas.

• The new model combines generalist coaches with on-demand Subject Matter Experts (SMEs) for deep expertise, using a "traffic light" KPI dashboard to quickly identify problem areas.

• The CEO's recent meeting demonstrated a powerful moderation technique: enforcing a strict agenda and no-slides rule to cut meeting time by ~50% while increasing critical discussion.

• A debate on franchising vs. corporate-owned growth highlighted the trade-off between rapid expansion (franchising) and higher profit margins (corporate), with the key differentiator being the owner-operator's long-term commitment.

• Austin owns two of Rydel's eight strategic initiatives:

  1. File Drive Cleanup:

     • Problem: An informal Google Drive system with incorrect permissions and redundant documents became unmanageable for the 80-person team.

     • Solution: Migrate all files to a new "Shared File Library" with G Suite-managed permission groups, creating a single source of truth and a virtual ops manual.

  2. Coaching Team Development:

     • Problem: The previous model of specialized coaches (sales, production, business) led to redundant meetings for high-performing franchisees and failed to focus support where it was most needed.

     • Solution: Implement a new model with a single, generalist coach per franchisee, supported by a pool of on-demand SMEs for deep expertise.

• Old Model:

  • Specialized coaches (sales, production, business) met with franchisees on a fixed schedule (e.g., 7 meetings/month).

  • This created redundancy for high-performers and didn't focus support on a franchisee's weakest areas.

• New Model:

  • One generalist coach per franchisee.

  • Coaches are cross-trained on all business pillars (sales, production, finance) for "whole thinking."

  • Coaches use a "traffic light" KPI dashboard to quickly identify red/yellow areas and prioritize support.

  • For deep expertise, coaches can deploy on-demand SMEs (e.g., a production manager) to provide targeted, hands-on help.

• John's Question: Why franchise, given the heavy support infrastructure, instead of growing with corporate-owned stores?

• Austin's Rationale:

  • Faster Growth: Franchising enables more rapid location expansion.

  • Owner-Operator Commitment: Franchisees have significant sunk costs (financing, 5-year minimum term), creating a stronger, longer-term commitment than an employee.

  • Entrepreneurial Profile: The model attracts owner-operators, not managers, who are willing to take on risk for greater reward.

• The CEO's meeting demonstrated a highly effective moderation technique:

  • Strict Agenda & No Slides: Enforced a firm end time and banned slide decks, forcing concise, critical discussion.

  • Efficient Moderation: Guided the conversation to stay on-topic, cutting meeting time by ~50% while increasing productivity.

  • Unique Ability: The skill to listen for what matters and remove signal from noise.

• Project Management: A Udemy course on project management.

• Hiring: Who by Geoff Smart.

• Integrity: A shared document defining integrity as:

  1. Keeping your word.

  2. Notifying all parties if you cannot keep your word.

  3. Cleaning up any resulting mess.