The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels cover art

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

By: Fexingo
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What separates a webinar that converts from one that empties the room minutes after the title slide? Lucas and Luna examine the mechanics behind virtual events that actually sell — not the generic 'host a Q&A' advice, but the specific triggers that keep an audience engaged through a live pitch. Each episode picks apart one real webinar funnel from a named company: the landing page copy, the sequence of slides, the moment the offer opens, the follow-up cadence. Lucas brings the journalist's eye for what the data actually shows (conversion rates, drop-off points, replay consumption) while Luna tests every claim against what she would have done as a marketer running the same campaign. Recent episodes have walked through a HubSpot product demo that generated 40% of its annual leads, a small SaaS company that used a 90-minute workshop format to close six-figure deals, and a B2B publisher that replaced trade-show booths with a weekly live series that now accounts for nearly a third of sponsorship revenue. They never pretend that one webinar template works for every product; instead, they ask why certain formats fail for some audiences and succeed for others. The listener is a marketing professional who already knows the basics but needs to understand why their own webinars feel flat — and what the specific, data-backed alternatives might look like. After listening, you will think about your next virtual event not as a script to read but as a sequence of decisions that either earns attention or loses it. What would actually happen if you changed the order of your slides? #WebinarMarketing #VirtualEvents #LiveSelling #WebinarFunnels #ConversionRate #B2BMarketing #ContentMarketing #SalesFunnel #DemoCall #AudienceEngagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #HubSpotCase #SaaSMarketing #LeadGeneration #EventMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Webinar Replay Page Content Order Lifts Sales 31 Percent

    How Webinar Replay Page Content Order Lifts Sales 31 Percent
    Jul 2 2026
    Episode 87 of the Webinar Marketing Podcast: Lucas and Luna break down a specific data point from a 2025 study of 47 B2B webinar funnels — reordering replay page content (testimonial first vs. CTA first vs. transcript first) lifted sales by 31 percent on average. They walk through the three tested layouts, explain why the testimonial-first design works best for high-consideration purchases, and share a simple rule you can apply to your next replay page. No theory — just one actionable test you can run this week. #WebinarMarketing #WebinarReplay #ConversionRateOptimization #VirtualEvents #CTATesting #SocialProof #MarketingPodcast #FexingoBusiness #BusinessPodcast #B2BMarketing #SalesFunnel #LandingPage #ContentOrder #TestimonialPlacement #WebinarFunnel #VideoMarketing #LeadGeneration #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Why Webinar Countdown Timers Lift Sales 22 Percent

    Why Webinar Countdown Timers Lift Sales 22 Percent
    Jul 2 2026
    Episode 86 of The Webinar Marketing Podcast dives into the science behind webinar countdown timers. Lucas and Luna break down real data from a 2025 study by Eventbrite and HubSpot showing that registration pages with a live countdown timer convert 22 percent more registrants into buyers. They explore why scarcity cues work differently for virtual events than physical ones, the optimal timer duration (under 48 hours), and how a B2B SaaS company called LeadGenius tested a countdown on their replay page and saw a 34 percent lift in upsell conversions. The hosts also discuss the psychological principle of 'anticipated regret' and why timers are more effective when paired with a specific benefit, like a bonus or discount. No fluff, just actionable insights for anyone running webinars. #WebinarMarketing #CountdownTimers #ScarcityMarketing #ConversionOptimization #VirtualEvents #MarketingPsychology #LeadGenius #Eventbrite #HubSpot #SalesLift #UrgencyCues #WebinarFunnels #LiveSelling #FOMO #AnticipatedRegret #MarketingTips #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • The One Webinar Metric That Predicts Revenue Better Than Attendance

    The One Webinar Metric That Predicts Revenue Better Than Attendance
    Jul 1 2026
    Lucas and Luna dig into a surprising finding from a 2025 analysis of 1,200 B2B webinars: the number of questions asked during the Q&A session predicts post-webinar revenue more accurately than live attendance figures. They walk through the data, explain why engaged question-askers convert at 3x the rate of passive viewers, and share specific tactics to prompt more questions without derailing your presentation. If you've been obsessing over registration numbers while ignoring the quality of audience interaction, this episode will reframe your entire webinar funnel. #WebinarMarketing #VirtualEvents #QandAConversion #AudienceEngagement #B2BMarketing #WebinarFunnel #RevenueMetrics #LeadGeneration #MarketingStrategy #SalesEnablement #ContentMarketing #DigitalMarketing #FexingoBusiness #BusinessPodcast #Marketing #Podcast #LucasAndLuna #WebinarTips Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
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