Elon Elezra moved to Alabama for college and never left. A gig fixing iPhones in his dorm room turned into running storefronts for the largest reselling platform in the world, doing roofing repair, and buying real estate. He spent years treating every venture as a classroom, seeing a lesson in every hardship. But ambition has a price. When Elon tackled one of his first major commercial renovations, the project became a crash course in everything that can go wrong — and how much it costs to find out.

In this episode, Ben and Kathleen talk with Elon about what he has learned and how he has defined his own American dream. After successfully selling his garage door company, Elon continues to dream for more. These are The Unshakeables.

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Max Siegelman had a logo before he had a brand — borrowed from his father's harness racing stable, Siegelman Stable. The logo felt like it was meant to be on a hat, so when the pandemic hit, Max put $600 down and started making them. No outside money, no rapid scaling. He funded each production run with returns from the last, built buzz with rappers and shipped hats to the NBA Bubble in 2020. Then in 2022, one of his hats ended up on Kendall Jenner during Paris Fashion Week. Max had 15 minutes to get his website ready and he made the moment count.

Join Ben and Kathleen as they talk to Max about building a luxury brand on legacy and scarcity, why limited drops beat mass production, and how travel fuels the aspirational mystique that makes Siegelman Stable impossible to ignore. These are The Unshakeables.

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How do some small businesses stand the test of time? In today’s mini episode, Maya talks with Ben Walter, CEO of Chase for Business and host of “The Unshakeables” podcast, about what helps businesses endure across generations – from adaptability and grit to a deep connection with their communities.

This episode was made in partnership with Chase for Business. Listen to “The Unshakeables” here. Listen to our previous conversation with Ben, “Boost Your Resilience At Work.”

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