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The UWP Professor George's Podcast

The UWP Professor George's Podcast

By: uwpprofessorgeorge
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About this listen

 Information on marketing for really small businesses. Tips, ideas and strategies for successful marketing.Copyright 2020 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Rainmaker Sales Book Review

    Rainmaker Sales Book Review
    Sep 7 2021

    UWP Professor George reviews the book How to Be a Rainmaker: The Rules for Getting and Keeping Customers and Clients.

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    14 mins
  • Positioning--Coca-Cola Energy Failure

    Positioning--Coca-Cola Energy Failure
    Jun 24 2021

    Professor George discusses positioning and the failure of Coca-Cola Energy due to positioning issues.

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    10 mins
  • Marketing Research to Build Competitive Advantage

    Marketing Research to Build Competitive Advantage
    Apr 26 2021

    Professor George presents how to build competitive advantage through marketing research. Topics covered are types of marketing research; the value of quantitative, qualitative and digital marketing research; secondary and primary marketing research; the marketing research process; and tips for successful marketing research to build competitive advantage.

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    18 mins
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