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The Syneos Health Podcast: Conversations on Commercialization

The Syneos Health Podcast: Conversations on Commercialization

By: Syneos Health
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Commercialization is becoming more tightly connected to decisions across the biopharma journey, from value and access to launch strategy, deployment and patient, provider and advocacy engagement. Conversations on Commercialization is the latest addition to the Syneos Health Podcast family, featuring leaders and experts from across the industry discussing the strategies, challenges and shifts shaping commercial success in today’s market.

Each episode explores how companies are approaching the issues that matter most in commercialization and what it takes to compete more effectively in today’s market.

Subscribe to The Syneos Health Podcast: Conversations on Commercialization for new episodes.

If there’s a topic you’d like us to explore, send us a message at podcasts@syneoshealth.com.

For more actionable, future-focused life sciences insights, visit the Syneos Health Insights Hub.

© 2026 The Syneos Health Podcast: Conversations on Commercialization
Economics Marketing Marketing & Sales
Episodes
  • Reducing Friction in CAR T Care: Patient Support for Speed, Scale and Better Outcomes
    Jul 9 2026

    At the Asembia 2026 Summit, Syneos Health host Chris Van Denburg sits down with Dale Lippert, Executive Director, CAR T Patient Support and Services at Autolus Therapeutics, to explore the operational realities behind CAR T patient support programs for relapsed/refractory acute lymphoblastic leukemia (ALL). Drawing on decades of experience launching CAR T therapies, Dale shares practical insights into how organizations can design patient support models that reduce delays, improve coordination and strengthen the patient and caregiver experience.

    The conversation examines the trade-offs between outside hub models and internal hub-and-spoke approaches, including considerations around scalability, governance, flexibility, data visibility and operational readiness. Dale also outlines why many organizations are moving toward hybrid models that balance outsourced administrative support with in-house management of high-risk escalations, site relationships and cross-functional coordination.

    Also hear how effective CAR T patient support programs are built around urgency, transparency and continuous communication. From benefits verification and scheduling coordination to manufacturing logistics and caregiver readiness, Dale explains why reducing friction across every step of the patient journey can have a meaningful impact on treatment timelines and patient outcomes.

    The views expressed in this podcast belong solely to the speakers and do not represent those of their organization.

    If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you’ll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at https://www.syneoshealth.com/insights-hub.

    Like what you’re hearing? Be sure to rate and review us!

    We want to hear from you! If there’s a topic you’d like us to cover on a future episode, contact us at podcast@syneoshealth.com.

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    22 mins
  • Beyond the Traditional Commercial Model: Insights from Asembia 2026
    Jun 11 2026

    Recorded from the floor of Asembia 2026, this episode explores how biopharma leaders are rethinking reimbursement, patient access and commercial strategy in an increasingly complex market. Host Kim Plesnarski is joined by Brian Siemak, VP of Portfolio Strategy at MannKind, and Terry Milton, AVP Field Reimbursement at Eli Lilly, to continue their on-stage panel discussion on the mounting pressure across gross-to-net, patient support and market access models.

    The conversation examines how evolving payer structures, consumer-driven healthcare decisions and new distribution models are reshaping the patient journey. The group also discusses the growing role of AI and emerging technologies, emphasizing the need to use innovation as an efficiency driver rather than a replacement for human expertise.

    Throughout the episode, the panel challenges traditional partnership and launch models, advocating for more collaborative, outcomes-focused approaches built around speed, flexibility and shared accountability. From designing for real-world market conditions to preparing teams to pivot quickly, the discussion offers practical insights for organizations looking to modernize commercialization strategies and improve patient access in a rapidly changing healthcare landscape.

    The views expressed in this podcast belong solely to the speakers and do not represent those of their organization.

    If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you’ll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at https://www.syneoshealth.com/insights-hub.

    Like what you’re hearing? Be sure to rate and review us!

    We want to hear from you! If there’s a topic you’d like us to cover on a future episode, contact us at podcast@syneoshealth.com.

    Show More Show Less
    18 mins
  • Connected Care, Better Outcomes: Rethinking the Future of Patient Support
    May 28 2026

    Recorded on the ground at the Asembia Summit 2026, this episode explores how stronger collaboration, connected care models and patient-centered listening can improve access, affordability and outcomes in oncology care. Host Chris Van Denburg sits down with Micaila Ruiz, PharmD, MPH, Vice President, Clinical Operations, Pharmacy Care Services at Optum, to discuss the evolving role of specialty pharmacy and the growing need for more coordinated, holistic support for patients navigating increasingly complex treatment journeys.

    From integrating pharmacy services to improving communication across providers, manufacturers and specialty pharmacy partners, the conversation highlights the opportunities to reduce friction and create a more seamless patient experience. Together, Chris and Micaila discuss what it will take to strengthen the foundation of the healthcare ecosystem as new therapies, biomarker-driven treatments and chronic cancer management continue to reshape patient expectations and outcomes.

    The views expressed in this podcast belong solely to the speakers and do not represent those of their organization.

    If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you’ll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at https://www.syneoshealth.com/insights-hub.

    Like what you’re hearing? Be sure to rate and review us!

    We want to hear from you! If there’s a topic you’d like us to cover on a future episode, contact us at podcast@syneoshealth.com.

    Show More Show Less
    17 mins
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