The Spinner, banned by Facebook, "subconsciously influenced" targets' behaviour with online posts "disguised as editorial content". Plus Cambridge Analytica and its role in both Trump and Brexit!✅ Get 2 months of Skillshare for free: https://skillshare.eqcm.net/7qEPdPaul and Ben discuss the darker side of online advertising, where things might not be all as we think they are, with nefarious behaviour lurking under the surface. We discuss the Cambridge Analytica scandal and Facebook data leak which involved the harvesting of 87,000,000 Facebook users' data as well as an app called The Spinner, which Facebook banned, but which promised to "subconsciously influence a specific person, by controlling the content on the websites he or she usually visits".With all this going on online, how can we trust what we see and read, and how can we make sure that we don't fall victim? We discuss the changes and improvements which have been made to prevent future occurrences as well as how you can be on the lookout and protect yourself.References:Watch Carole Cadwalladr's TED talk: https://www.youtube.com/watch?v=OQSMr-3GGvQRead about The Spinner: https://www.bbc.co.uk/news/technology-51134738**The great British Brexit robbery: how our democracy was hijacked**https://www.theguardian.com/technology/2017/may/07/the-great-british-brexit-robbery-hijacked-democracyPlus.... https://www.google.com/search?q=facebook+87+million+data+breachPODCAST KIT USED: https://kit.co/paulfp/video-podcast-kit-2-peopleFOLLOW US:Twitter: https://twitter.com/SwitchedOnNet // https://twitter.com/paulfpInstagram: https://instagram.com/SwitchedOnNetwork // https://instagram.com/paulfpFacebook: https://facebook.com/SwitchedOnNetwork // https://facebook.com/paulfpJoin in the discussion in our Facebook group! https://www.facebook.com/groups/SwitchedOnNetwork/► Support on PATREON: https://www.patreon.com/SwitchedOnNetwork► Browse our MERCH: https://teespring.com/stores/switchedonnetworkCheck out our Amazon Influencer shops! ► UK: https://www.amazon.co.uk/shop/switchedonnetwork► USA: https://www.amazon.com/shop/switchedonnetwork► Canada: https://www.amazon.ca/shop/switchedonnetworkDISCLOSURE: As an Amazon Associate we earn from qualifying purchases.The views or opinions expressed during this episode are solely those of the individuals involved and do not necessarily represent those of Innobella Media, Switched on Network, Sound Rebel or any employees, contractors, suppliers or associates thereof.Copyright © Innobella Media Limited 2020. All Rights Reserved.The Switched on Network podcast is a collaboration between Innobella Media and Sound Rebel. For more information visit www.innobellamedia.uk and www.soundrebel.co.uk
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