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The Sustainable Success Podcast

By: Carly Jo Bell
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  • Summary

  • There are some conversations that normally only happen behind the scenes with a few trusted business besties or clients that you’re supporting. In The Sustainable Success Podcast, however, we’re going there. Because in a world overrun by shoulds, shiny objects, and strategies du jour, these are the conversations that let us know we’re not alone and can trust ourselves on this sometimes messy, but always worth celebrating, journey of expansion.

    Hey, I'm Carly Jo Bell, business consultant, coach, and the founder of WholeCo Media. Over the last 5 years I've worked with over 100 individual business owners and thousands more have joined my courses. Our goal? To build businesses that bring in as much joy as they do revenue — by cultivating deep self trust, and solid foundations as the first step. Join us each week for a fresh conversation, released Tuesdays. See ya there?

    (p.s. this podcast was formerly named Selling Chocolate.)
    © 2024 WholeCo Media All Rights Reserved.
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Episodes
  • 022. Why is 1:1 client work so dang exhausting?

    022. Why is 1:1 client work so dang exhausting?
    Apr 23 2024
    I’ve heard it again and again: “I need to create a more scalable offer, because 1:1 client work is just so exhausting.”Every time I hear a business owner say it, I… 1 - Validate the exhaustion. That sh*t is real.But also…2 - Invite them to explore whether it’s actually the 1:1 work that’s exhausting and needs to be done away with, or if there’s something else happening within the 1:1 work that is in fact the root cause of the exhaustion.Imagine you come to me saying that “working 1:1 with clients is exhausting.” When we probe a bit further, you actually realize: “I have mostly attracted clients into this offer that seem to want me to ‘fix’ everything for them and that aren’t actually doing what THEY need to do to see their intended result.” If that’s happening—as I’ve seen MANY times with business owners across so many different industries—then OF COURSE you’re exhausted. It’s a lot of work carrying responsibility for your own personal success alongside the success of your business, and now you’re trying to also carry a bunch of other people’s success. Goodness, even the weight of responsibility for one more person’s success is too much.While it’d be easy to think that “that’s just the type of person who is attracted to this work,” what’s actually happening is that that’s just the type of person that you have been attracting into this work—very likely through the way that you’ve been positioning and languaging and marketing and selling the work. Which means: if we can adjust how you’re talking about this offer so that it actually speaks to a Right Fit client, you’re going to stop attracting clients into the work who aren’t ready or willing to carry their side of things, and start attracting clients who are so much “lighter” to work with.Now, any time I support a client through this exploration, I don’t do it from the place of: “you can’t give up 1:1 work.” That’s not productive nor is it even my decision to make. We might very well go through this exploration process and discover that it’s not actually about the 1:1 work and yet still ultimately decide to release the 1:1 work.The difference is that now the business owner is making a decision to release 1:1 work not from a desire to escape something painful, but rather to expand into something they’ve decided is more aligned. And that underlying motivation means that it’s MUCH more likely that they’ll be less likely to repeat the pattern in whatever else they move to.Think about it. If you’ve been attracting wrong fit clients into an offer, and you simply shift the offer, you’re not actually changing the issue, you’re changing the channel for the symptom to show itself. Whereas if you get clear on what the real problem is—your words are attracting wrong fit people—and then you change those words, not only is the original “channel” of 1:1 work now clear, but you’ll be able to carry that newfound approach to messaging, positioning, marketing, etc to any offer you are selling. You’re able to actually solve the real problem, not just in the original offer, but in all of the offers.Wrong fit clients are just one of the common reasons I’ve seen 1:1 client work being so dang exhausting. I share the other three common reasons as well as what you can do about them in todays’ episode of The Sustainable Success Podcast.Episode 022. Why is 1:1 client work so dang exhausting?Whether 1:1 client work is actually super exhausting for you, or you’re simply looking for ways to set your 1:1 client work up to be more sustainable, tune in today!MENTIONED IN THE EPISODEEpisode 019: What do you do if clients aren't using the support available to them? — https://www.wholecomedia.com/019The Sustainable Success Starter Kit — our most comprehensive (and free!) masterclass — https://www.wholecomedia.com/starter-kitPowerful Offers that Transform — free guide — https://www.wholecomedia.com/powerful-offersEpisode 021: Voxer Office Hours — https://www.wholecomedia.com/021Blog Post: Boundaries Online Business Owners Can Set for More Sustainable + Successful Client Containers — https://www.wholecomedia.com/boundaries-for-businessIf you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.https://www.wholecomedia.com/starter-kitAlways know what to post with ...
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    1 hr
  • 021. Voxer Office Hours (offer building, chronic health, pressure around marketing, application questions for prospective clients, sustaining momentum)

    021. Voxer Office Hours (offer building, chronic health, pressure around marketing, application questions for prospective clients, sustaining momentum)
    Apr 16 2024
    Every month I spend a whole day talking individually with business owners on Voxer (a walkie talkie app) inside of our comprehensive business training program, EXPAND. And every single month, I think to myself: goodness, these conversations would be supportive for SO MANY business owners (including and beyond the one I’m actually going back and forth with!).Which is why this month, I decided to pull together five questions that were asked and share my responses with you on The Sustainable Success Podcast. Yep, I’m essentially taking you behind the scenes and answering the questions as if YOU had asked them.Here’s the questions I’ve answered in todays episode (episode 021):➡️ How do I set up a 1:1 offer, when my health is somewhat unpredictable and I can't guarantee I'll be available or ready for client sessions?➡️ I'm feeling a lot of pressure to make my marketing work, because I need to get clients, and it's making it hard to actually show up in my marketing because of all of the pressure. What can I do?➡️ I'm building a course. How do I know if something is a necessary component of the curriculum, a bonus, or not something to include at all?➡️ I had a prospective client book a call with me, and they filled out their application with really short answers that didn't really help me understand how I could help them. Do I need to shift my application questions? Are they a wrong fit?➡️ I have bursts of energy and clarity where things are really working, I have momentum, and I’m super inspired. But inevitably a week later I fall into a hole and seem to forget everything. How can I proceed more sustainably?Tune in today to basically get some free business coach-sulting, and of course, come and join us inside of EXPAND when you’re ready to have these types of conversations (& so much more) in-depth with me, each and every month.MENTIONED IN THIS EPISODEPowerful Offers That Transform (free) — wholecomedia.com/powerful-offersRight Fit Filter ($9) — wholecomedia.com/right-fit-filterIf you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.https://www.wholecomedia.com/starter-kitAlways know what to post with Not Another List of Content Prompts.https://www.wholecomedia.com/content-prompts-podcastClearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.https://wholecomedia.com/aligned-niche-podcastLearn about our comprehensive business training program, EXPAND.https://www.wholecomedia.com/expandJoin our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholecoKnow someone who would love this episode? I'd be honored if you'd send it to them.
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    1 hr and 3 mins
  • 020. A simple somatic practice to increase safety in increased visibility in your business.wav

    020. A simple somatic practice to increase safety in increased visibility in your business.wav
    Apr 9 2024
    I couldn’t stop checking. Every minute it seemed, new subscribers were joining our list. In just one week, we added 1,500 new subscribers to our email list, after spending years under 400 people. It was exciting beyond belief. It also was terrifying. In the last couple of years, we’ve put more emphasis on growing our audience than we ever have here at WholeCo. Our list is now hovering right around 4,000 people instead of 400, and we have even more plans to grow that’ll be implemented in the coming weeks and months. In order to effectively 10x our audience, I’ve had to do something that I’d successfully avoided for most of my prior 3 years in business: be visible. And uncontrollably so.We all know as business owners that we have to be visible. We also all have a unique-to-us tolerance for visibility, especially when it comes to visibility in front of a new or “cold” audience or any sort of visibility where you cannot actually see the people who are seeing you. (Think: live video, viral Reels, podcasting, etc.) And when we hit that tolerance, ohhhhhh boy. It becomes downright overwhelming.If we know that we need to be visible, and even that we want to be visible in order to grow our businesses, then we can choose to preemptively support ourselves by building capacity to be visible. In todays’ episode of The Sustainable Success Podcast, I’m sharing a specific practice that you can use to increase your sense of safety being visible.The first time you do this practice, you’ll have immense clarity on what’s really going on when being seen feels so damn scary or distracting. When you repeat this practice in conjunction with additional deep work, you’ll slowly, bit by bit, build up your capacity to be seen. Increased capacity makes even astronomical visibility a heck of a lot more tolerable, and even eventually, a relatively neutral or “no big deal” part of being a business owner.While normally I’d say you can tune into The Sustainable Success Podcast whenever you want, whatever you’re doing, with this one I’d recommend tuning in when you can set aside at least 10 or so minutes to engage with the practice shared in the episode. I’m so excited and grateful to support you in increasing your sense of safety in visibility. Tune in today to episode 20 to begin your journey with increased visibility.If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.https://www.wholecomedia.com/starter-kitAlways know what to post with Not Another List of Content Prompts.https://www.wholecomedia.com/content-prompts-podcastClearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.https://wholecomedia.com/aligned-niche-podcastLearn about our comprehensive business training program, EXPAND.https://www.wholecomedia.com/expandJoin our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholecoKnow someone who would love this episode? I'd be honored if you'd send it to them.
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    40 mins
Leadership Marketing Economics
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