Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591
š Grab our FREE resource: The Foundation Series, Real strategies to build a business that runs (and grows) without chaos: https://bit.ly/3Yqzow5
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What if you could retain 94% of your key employeesāwithout giving up a single share of equity?
In this episode, we sit down with Chris Buttenham, Co-Founder of Reins, a game-changing platform that helps home service contractors create performance-based incentives like phantom equity and profit sharingāwithout the complexity, confusion, or legal risk.
Reins makes it dramatically easier to set up and manage profit-sharing plansāgiving you a powerful way to reward performance without getting buried in spreadsheets or back-end admin. Whether itās short- or long-term incentives, Reins handles the heavy lifting so you can focus on running your business.
Chris shares how growing up in a contractor household inspired him to tackle one of the industryās toughest challenges: employee retention. Youāll learn how the most forward-thinking contractors are locking in their top techs and leadersāwhile keeping full control of their businesses.
š What Youāll Learn in This Episode:
- Why traditional equity doesnāt work for most contractors
- How phantom stock creates buy-in without ownership
- Why profit sharing is powerfulāand how Reins makes it easy
- The incentive system behind 94% employee retention
- How to align your team without giving up equity
- Real-world examples of contractors using this strategy today
š¼ Want More Support Growing Your Business?
When you join CertainPath, youāre not just getting coaching and training. Youāre getting access to our Partner Networkā120 vendor partners, including solutions like Reins, offering exclusive discounts and rebates on the tools and services youāre already using.
Last year alone, our members earned back over $10 MILLION in rebates.
Thatās more cash in your businessāand more partners helping you grow, profit, and scale.
Book your free Discovery Call to learn how we can help you level up: https://bit.ly/3TvGiNW or call us at: (214)-453-1591
Show Notes
The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businessesāand has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,200+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.
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