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The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

By: Rebecca Haydon Mindset Coach & NLP Trainer
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The Subconscious Expert is a podcast about the subconscious mind, identity and self leadership for powerfully ambitious women who know what they want next and are ready to become the version of themselves who can actually hold it. You’re doing well, your business works, you’re smart, driven and you already know a lot and yet, behind the scenes, you can feel that something about the way you’ve been operating doesn’t quite fit anymore. Maybe consistency still feels harder than it should, maybe success feels heavier as things grow, maybe you lead everyone else powerfully, but struggle to lead yourself with the same clarity and self trust or maybe you can feel a bigger level calling you, and you want to meet it without burning out, overthinking, or losing yourself in the process. This podcast is for that moment. I’m your host, Rebecca Haydon NLP Trainer and Subconscious Business Mentor. I work with the subconscious side of business growth, identity, and leadership. I work with women building businesses at different stages and the patterns underneath are rarely as different as you’d expect. What’s happening at a subconscious level is what we work with here. Each week on The Subconscious Expert, we unpack subconscious patterns, identity shifts, and self-leadership skills that shape how you: • lead yourself • make decisions • handle responsibility and visibility • hold more success • sustain the level you’re stepping into These episodes are grounded, practical conversations rooted in NLP, subconscious work and leadership, supporting you to trust yourself more, feel clearer about what to do, and lead in a way that actually feels solid to live inside. This is the kind of work that shortens the gap between knowing what to do and actually doing it, the kind that changes how you show up day to day and the kind that lets your next level feel like something you can stand in. If you’re ready to build a life and business that matches who you’re becoming, you’re in the right place. New episodes weekly. You can connect with me on Instagram @_rebeccahaydon_ and if you want to explore working together, visit rebeccahaydon.com.Copyright 2026 Rebecca Haydon, Mindset Coach & NLP Trainer Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 287. Why Fear Feels Bigger Than Your Dreams (+ 4 NLP Techniques to Change It)
    Jun 30 2026

    There is a decision you keep 'almost' making, and the NLP techniques I'm sharing today are built for that exact moment of 'almost'. In the moment, the fear feels enormous: loud, real, sitting heavy on your chest. The payoff, the version of you on the other side, you can see her, but you can't feel her the way you feel the fear.

    That gap is the whole problem, and there's a neurological reason your brain makes the fear register roughly twice as painful as the win feels good. So today I'm going into the survival wiring behind overcoming fear in business, the negative bias, and the four NLP techniques that flip it: future pacing, emotional rehearsal, anchoring and the visualisation techniques that make the payoff feel as real as the dread.

    The woman on the other side of that decision is already there, you just can't feel her yet. Let's start closing the gap.

    Topics covered on NLP Techniques To Make Dreams Bigger Than Fear:
    1. Why does the fear always feel bigger than the payoff?
    2. What does 50,000 years of survival wiring have to do with the fear you feel in business?
    3. How do you get sensory specific with the payoff, and bring it into the same high definition your fear already plays in?
    4. Which NLP techniques can you use when the fear shows up?

    Connect with Rebecca Haydon:
    1. Apply to work with me
    2. Come say hi on Instagram | Facebook | YouTube

    Resources mentioned in this episode:
    1. The Subconscious Membership


    Detailed show notes: https://rebeccahaydon.com/podcast/why-fear-feels-bigger-than-your-dreams-4-nlp-techniques-to-change-it

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    33 mins
  • 286. The Most Expensive Word In Business: How Arguing With Your Own Potential Becomes A Subconscious Block
    Jun 16 2026

    One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all.

    And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart layer by layer so you can finally understand what is actually happening in your brain, why it keeps happening, and what it genuinely takes to shift it.

    This is the episode for the woman who has done the mindset work, said the affirmations, journaled the thoughts and still finds herself at the same ceiling.

    Topics covered on The Most Expensive Word In Business:
    1. The "I know... but" pattern - why ambitious, high achieving women are arguing with their own potential every single day
    2. Why the brain generates the "but" in the first place - the subconscious protection response and why it has nothing to do with your capability
    3. How the word "but" actually works on your mind - what NLP teaches us about why the second half of the sentence always wins
    4. The difference between a thought, a belief, and an identity and which level your "but" is actually running at
    5. Why affirmations and surface level mindset work won't touch a pattern installed at belief or identity level
    6. What actually shifts the pattern - hypnosis, NLP techniques, and identity installation explained
    7. A practical weekly exercise to start catching the "but," understanding what it's protecting, and building the evidence that changes your default

    Connect with Rebecca Haydon:

    Apply to work with me

    The Subconscious Membership

    Come say hi on Instagram | Facebook | YouTube

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    31 mins
  • 285. Why Your Content Reaches Only a Fraction of Your Audience | NLP Techniques in Marketing
    Jun 9 2026

    Almost no one in the online business space is talking about NLP in marketing like this, and it is the reason your content lands beautifully for some people and slides straight past everyone else. I have been using neuro-linguistic programming in my marketing and how I sell since 2019, the day I first qualified as an NLP practitioner.

    Most content gets written from a single representational system, usually your own, because you assume everyone sees the world the way you do. They do not, and the moment your words only speak one sensory language, you go invisible to most of your audience.


    I'm going into the 4 representational systems, the predicates that reveal how your ideal client processes the world, and the NLP techniques that let one caption make 4 different people feel personally seen. Once you hear the patterns, you cannot unhear them.


    Topics covered on NLP Techniques in Marketing:
    1. What representational systems are and why almost no one applies NLP in marketing this way?
    2. How to spot which representational system your ideal client runs?
    3. Why writing from one representational system makes you invisible to most of your audience?
    4. The NLP technique I use to weave all 4 systems into a single piece of content so everyone feels seen


    Connect with Rebecca Haydon:
    1. Apply to work with me
    2. The Subconscious Membership
    3. Come say hi on Instagram | Facebook | YouTube


    Resources mentioned in this episode:
    1. The Subconscious Institute
    2. Find out your CEO profile with C.E.I Quiz


    Detailed show notes: https://rebeccahaydon.com/podcast/why-your-content-reaches-only-a-fraction-of-your-audience-nlp-techniques-in-marketing

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    30 mins
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