Welcome to The StrategyStory Podcast! We’re a podcast bringing you cutting edge thoughts and real world stories to help you develop your strategy and communications.

Born from the work of StrategyStory, a bespoke strategy and communications company based in the Highlands of Scotland and working across the world, this podcast offers research, practical tips and tricks, and fascinating conversations with leading entrepreneurs.

In this trailer you’ll meet your hosts, Kate Hooper and Professor Donald Maclean. They’ll tell you all about how our show works and when to expect the first episode.

More info:

• Visit our website for more information
• Find us on LinkedIn, Instagram and Facebook
• Contribute your thoughts at hello@strategystory.co.uk
• Kate Hooper
• Donald Maclean

Credits:

• Written and produced by Martha Brownill and Kate Hooper
• Mixed and mastered by Martha Brownill
• Delivered in partnership with Alitu
• Cover art by Cuan Design

Leading a team to produce the best possible results is a real skill. Hear from experienced business owners about their route to success.

In the first interview of Series 1, StrategyStory's Kate Hooper talks to the impressive Kate Buell-Armstrong of the Admiral Group and Confused.com. They chat about Kate's background in business and how to really engage your team in your business strategies.

Themes and Topics:

• 04:00 - Understanding the success of the Admiral Group and Confused.com
• 09:50 - Pushing the boundaries
• 15:38 - Using storytelling to engage your team in your business strategy
• 19:10 - Managing people to get the best out of them
• 21:30 - Kate’s top tip for entrepreneurs
• 23:00 - Kate and Donald’s breakdown of the interview

More info:

• Visit our website for more information
• Find us on Facebook, LinkedIn and Instagram
• Contribute your thoughts at hello@strategystory.co.uk
• Kate Hooper
• Donald Maclean

Credits:

• Written and produced by Martha Brownill and Kate Hooper
• Produced in partnership with Alitu
• Cover art by Cuan Design

In this opener to The StrategyStory Podcast, Kate and Donald, co-founders of StrategyStory, will give you a taste of what to expect in Season 1.

Throughout the series you'll hear 6 interviews with guests who are pros in the fields of business and storytelling, and you’ll also get access to 4 special ‘Mini Masterclass’ episodes that delve deeper into relevant skills and techniques linked to strategy and communications.

More info:

• Visit our website for more information
• Find us on LinkedIn, Instagram and Facebook
• Contribute your thoughts at hello@strategystory.co.uk
• Kate Hooper
• Donald Maclean

Credits:

• Written and produced by Martha Brownill and Kate Hooper
• Delivered in partnership with Alitu
• Cover art by Cuan Design