Liqueurs have long been positioned as a supporting act in the drinks world, but in recent years they've played more of a starring role in cocktails and other serves. One company that knows more than most about the versatility of liqueurs is Creamy Creation, a leading business-to-business (B2B) developer and manufacturer of cream liqueurs. Our podcast host, Melita Kiely, recently caught up with Matthew Benny, chief commercial officer for the Americas at Creamy Creation, to discuss both the category and company in detail. The conversation starts by debunking some common misconceptions about liqueurs before also covering trends shaping the category, how to discover new opportunities for growth in a challenging economy, and the future direction Matthew envisions, both for the broader liqueur category and Creamy Creation.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

Hosted on Acast. See acast.com/privacy for more information.

If you’re part of the spirits industry, you probably know the name Alexandre Gabriel very well. The founder of Maison Ferrand is particularly well known in the worlds of Cognac, gin and rum. In this episode, Alexandre covers topics such as terroir and provenance and growth across the rum category, and speaks openly about his decision to change what was formerly known as Plantation Rum to the brand known today as Planteray, and all of the challenges that rebranding brought for a brand of this scale.

Keep up to date with the latest spirits and cocktail news from The Spirits Business here:

https://www.thespiritsbusiness.com/

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Keep updated on LinkedIn:

https://www.linkedin.com/company/spirits-business/

Follow along on X (formerly Twitter):

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Find us on Threads:

https://www.threads.net/@spiritsbusiness

Take a look at our videos on our YouTube channel:

https://www.youtube.com/@TheSpiritsBusinessMagazine

The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

Hosted on Acast. See acast.com/privacy for more information.

For the second year in a row, ProWein reached out to members of the spirits trade to gauge their honest insights into the current state of the industry. The latest findings have just been released, and The Spirits Business was fortunate to get a preview of the results. Editor-in-chief Melita Kiely was joined by three experts to discuss the findings on this podcast episode. First of all, the lead researcher of the annual ProSpirits Report, professor Dr Simone Luce, head of the Institute for Wine and Beverage Business Research at Geisenheim University, along with Paul Dempsey, sales and marketing director for Brave New Spirits, and Gernet Allnoch, partner of Mezcal San Cosme. The group goes into detail about key findings from the report, as well as navigating geopolitical challenges, how to successfully target market expansions, and their outlooks for 2026.

Keep up to date with the latest spirits and cocktail news from The Spirits Business here:

https://www.thespiritsbusiness.com/

Follow along on Instagram:

https://www.instagram.com/spiritsbusiness/

Keep updated on LinkedIn:

https://www.linkedin.com/company/spirits-business/

Follow along on X (formerly Twitter):

https://x.com/spiritsbusiness

Find us on Threads:

https://www.threads.net/@spiritsbusiness

Take a look at our videos on our YouTube channel:

https://www.youtube.com/@TheSpiritsBusinessMagazine

The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

Hosted on Acast. See acast.com/privacy for more information.