Are you the only one in your nonprofit who understands fundraising? You spend hours crafting proposals, building donor relationships, and strategizing, while your colleagues think it's as simple as posting on Instagram. Well, today's episode is for YOU. We're diving into the power of creating a culture of philanthropy, where everyone in your organization understands and supports sharing your mission, leading to incredible fundraising success.

I'm thrilled to have Tammy Ebuen, a fundraising superstar with over 15 years of experience, join me on the show. As the Senior Director of Development at Visions of Science, she's coming on to chat about what it looks like when everyone understands fundraising. Tammy shares her insights, success stories, and tangible tips on how your nonprofit can cultivate that collective understanding, creating a more sustainable – and enjoyable! – fundraising environment.

Key Episode Highlights:

• Shared Responsibility is Key: A culture of philanthropy means everyone from staff to leadership views fundraising as an integral part of achieving your mission, not just “something the fundraiser does”.
• Psychological Safety = Fundraising Innovation: Staff feeling valued and safe to be themselves bring fresh ideas to the table, leading to more engaging and effective fundraising strategies.
• Success Stories Fuel Motivation: When everyone celebrates fundraising wins, it creates a positive feedback loop, inspiring the team and attracting further support.
• Culture of Philanthropy Means Staff Retention: Fundraisers thrive in environments where they feel connected to the mission and supported by the entire organization.

Don’t forget to become a supporter of our show!

Watch this episode on Youtube: https://youtu.be/g0SOACjg-lQ

The Small Nonprofit is being sponsored by Troi Mailing—that’s “T-R-O-I” Mailing. Friends, I have personally been using Troi's printing and mailing services for almost five years now. I choose them for my clients because they are great to work with, always get my brand colours right, are cost-effective, and get my mail outs to my donors on time - even during busy seasons! Call 1-866-876-4624 for a free $100 postage credit on your next campaign. Promo code: DonorDM1.

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Think you know how donors behave? Think again! I had the best conversation with Tim Sarrantonio from Neon One about the realities of monthly giving and donor retention. We busted some common myths (even ones I believed!), talked about the psychology behind giving, and got a sneak peek at the groundbreaking report Neon One is just released.

Tim is a powerhouse in the nonprofit world, known for his insights on fundraising trends and tech. He's passionate about helping smaller nonprofits have access to the same powerful data as the big guys. This episode is full of actionable takeaways that will help you build stronger relationships with your donors and create a more sustainable fundraising program.

Key Episode Highlights:

• Busting myths with data: Don't base your strategies on assumptions. Look for reliable data sources to ensure you're making informed decisions that will drive real results for your nonprofit.
• It's not just about the numbers: While data is powerful, don't forget the human element. Donors want to feel like they're part of something bigger than themselves. Build community and foster a sense of belonging.
• The astonishing value of monthly donors: The average lifetime value of a monthly donor may surprise you. Focus on cultivating those long-term, impactful relationships.
• Think outside the (December) box: Don't put all your eggs in the end-of-year giving basket. Explore opportunities to inspire giving throughout the year and build a diverse revenue stream.
• Data is your friend: Embrace the power of data analysis to understand your donors better, tailor your messaging, and create a fundraising strategy that delivers lasting results.

Don’t forget to become a supporter of our show!

Watch this episode on Youtube:https://youtu.be/RidjdI1A-NM

Links and Resources:

• Email Report's digital reader: https://neonone.com/resources/nonprofit-email-report/report-reader/?section=1-1
• Recurring Giving Report: https://neonone.com/resources/recurring-giving-report/?ref=mainNav
• Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsarrantonio/
• Website: https://neonone.com/
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new

The Small Nonprofit is being sponsored by Troi Mailing—that’s “T-R-O-I” Mailing. Friends, I have personally been using Troi's printing and mailing services for almost five years now. I choose them for my clients because they are great to work with, always get my brand colours right, are cost-effective, and get my mail outs to my donors on time - even during busy seasons! Call 1-866-876-4624 for a free $100 postage credit on your next campaign. Promo code: DonorDM1.

Support the Show.