Anna Rova came to personal styling from a place I don’t hear very often. She built a seven-figure dating coaching business, closed it down, and then decided to become a personal stylist, even though she had never styled friends and family or really seen herself as the stylish one.

Anna grew up in Moldova thinking style was something other people were just born with, usually women from rich families who somehow knew how to dress well. As she built her first business and started earning more, she began to notice the gap between how she saw herself as a successful woman and how she was actually showing up. That was the beginning of realizing style was not some mythical thing she could never access. It was a skill she could learn.

In this episode of The Six Figure Personal Stylist Podcast, Anna and I talk about what happened when she moved from dating coach to personal stylist, why her past business success did not automatically make this business easy, and how she is using style as a tool for identity work, not just better outfits.

1:34 – How Anna went from running a successful dating coaching business to realizing she wanted to help women with style

4:25 – Why Anna’s path into personal styling looked different from the stylists Nicole usually works with

8:23 – The pressure Anna felt to close the gap between the success she had built and how she was showing up

13:38 – What happened when Anna started building a styling business after already having online business success

17:21 – Why Anna’s polarizing message worked in dating and what she’s figuring out now as a stylist

20:12 – How working with Nicole helped Anna see the rare combination of experience she was bringing into styling

24:47 – Why business growth depends on your capacity for discomfort, not just the right program or strategy

26:54 – What changed after Anna finished the Accelerator, including enrolling four clients and launching her first styling group program

30:17 – Anna’s YouTube strategy and the difference between content that gets views and content that brings in styling clients

40:21 – What Anna is excited about next, including her group program and her first repeat styling client

Mentioned In Building a Personal Styling Business Around Identity Work with Anna Rova

Anna Rova | Instagram | YouTube

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There’s a version of success in your styling business that doesn’t usually get posted about because it isn’t dramatic enough. It’s not the viral post, the big press placement, or the six-figure reveal that makes everything suddenly feel legitimate. That Cinderella version of business success is what a lot of stylists think they’re waiting for, but it’s not what the beginning of a stronger business usually looks like.

In real life, it often looks like relief. You know what you’re selling. You understand why your marketing is starting to connect. Your sales calls feel less like convincing and more like logistics. The right people are noticing what you’re saying, even if the volume hasn’t exploded yet. And instead of walking into fall with a dozen open tabs in your brain, you have a clearer sense of what’s working and what needs to stop taking up so much space.

In this week’s episode of The Six Figure Personal Stylist Podcast, I’m wrapping up this summer series by showing you what can change when you actually use the audit we talked through last week. I’m talking about what happens when your offer gets clearer, your credibility becomes more visible, your content gets sharper, and you start walking into fall with more control over your styling business and its future.

2:34 – What changes in your marketing when you commit to one clear styling offer for 60 to 90 days

4:44 – Why stylists can lose steam when success starts feeling more like relief than a breakthrough

6:33 – How making your credibility more visible can change the quality of your styling inquiries before the volume increases

8:51 – How one stylist reconnected to her purpose after a 10-year stretch of inconsistent results

12:27 – Why looking at the facts of your business can make you a stronger entrepreneur before fall

16:08 – What pricing struggles are usually pointing to when you’re an established stylist

20:02 – How stronger messaging can bring past styling clients back into the conversation

23:28 – How auditing your styling business helps you walk into fall with fewer open tabs in your brain

Mentioned In What Fall Looks Like When Your Styling Business Has a Plan

Taking Time Off in Summer Without Going Quiet in Your Styling Business

How to Stay Visible in Summer Without Being Online All Day

How to Audit Your Styling Business Before Fall Gets Here

Booked, Profitable, and Magnetic Private Podcast

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If you’ve been with me for the last two episodes, you know summer is the setup season. So if you’re not where you want to be right now, this is a really good time to stop assuming “summer is just slow” and look at what’s actually happening in your styling business before you head into fall with the same problems you had before.

Because most of the time, the sales problems you’re feeling today started 60 or 90 days ago. But when you’re too close to the client work, the content, the day-to-day, and the pressure to bring in the next sale, it gets very hard to zoom out and see what is actually running and what is not working. That’s when stylists either pull the wrong lever and create more people-pleasing content, or they go quiet because they’ve decided summer isn’t worth marketing through anyway.

In this week’s episode of The Six Figure Personal Stylist Podcast, I’m walking you through the business audit I run on my own business and with clients when they’re having a hard time seeing where to look. We’re talking about how you are marketing your offers, where you may be burying your credibility, how to look at your last 90 days of marketing without getting distracted by likes and reach, and why getting off your screen and strengthening real relationships may matter more than another post.

3:22 – The offer I want you to market first and what your reaction to that tells you about where you’re stuck

6:50 – Why your client lifecycle, offer suite, and marketing cannot be separated

9:57 – How to audit your past marketing and see what you’ve actually been pointing people toward

11:50 – Why marketing one higher-ticket offer can make your other styling offers easier to sell

14:08 – How burying your background and credibility makes it harder for clients to connect with you

17:46 – What to look for when you audit the personal brand pieces missing from your content

18:37 – How to find out which content actually made clients want to hire you

21:01 – Why getting off your screen and strengthening your network can change the nature of your business

26:20 – The one-hour audit to run before fall and why picking one or two areas is enough

Mentioned In How to Audit Your Styling Business Before Fall Gets Here

Taking Time Off in Summer Without Going Quiet in Your Styling Business

How to Stay Visible in Summer Without Being Online All Day

Booked, Profitable, and Magnetic Private Podcast

Income Accelerator Program

Follow Nicole on Instagram

Leave a rating and review