6/24/26

Episode Summary

The episode tackles how to apply your brand identity to checkout and customer account pages—two areas merchants often neglect and frequently assume they can't control. Scott's core argument is that the jarring hand-off from a polished storefront to a generic, default-looking checkout erodes trust at the highest-intent moment in the funnel, when a browser becomes a buyer, and that visual disconnect costs you in abandoned carts.

He explains why this happens: checkout isn't part of your theme. Once a customer hits checkout, Shopify takes over on its own secured infrastructure. The old checkout.liquid approach is now dead—fully retired for Plus stores in August 2025, with standard plans reaching final retirement in August 2026. In its place is Checkout Extensibility and a unified branding system accessed through the checkout and accounts editor, where you "set it once, apply it everywhere" across checkout, thank-you, order status, and account pages.

The bulk of the episode is a step-by-step walkthrough aimed at standard plan merchants (Basic, Grow, Advanced), covering what you can control in the editor:

• Logo — upload a high-res transparent PNG (no SVG), and preview on mobile, not just desktop
• Color palette — define reusable hex codes, use your boldest color for action buttons, prioritize contrast over flair, and don't skip a visible error-state color
• Fonts — pick from Shopify's library, but note you can't control font weight on standard plans
• Layout — header is adjustable; footer layout is Plus-only (and the editor has a bug where it appears editable but doesn't save)
• Background images — disabled by Shopify as of February 5, 2026, in the header and main content areas (colors still work)
• Apps — you can add app blocks to thank-you and order status pages, but not the core checkout steps (Plus-only)
• Customer account pages — branding inherits automatically, but native pages are bare-bones on content, which is the gap his Customer Accounts Toolbox app fills

He closes with the recommendation to audit the live experience in an incognito window on both desktop and mobile, and a four-point checklist covering logo, colors, typography, and accounts.

Show Links

• Account Pages Toolbox - https://apps.shopify.com/account-pages-toolbox

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-188-store-branding-in-the-checkout-and-account-pages

6/10/26

Episode Summary

AI has crossed a threshold in e-commerce — it's no longer a competitive advantage, it's table stakes. In this episode, Scott covers the AI baseline every Shopify brand needs to stay competitive (from automated product descriptions and smart recommendations to structured data for AI search visibility), and then digs into the real differentiators: founder-led content, a distinct brand voice, original photography, zero-party data, and a well-defined brand identity that makes your AI output actually sound like you. The brands that win aren't the ones with the smartest prompts — they're the ones using AI to clear the operational decks so they can invest in the human things that build genuine loyalty.

Show Links

• Datify - https://apps.shopify.com/datify
• Rebuy - https://apps.shopify.com/rebuy
• Judge.me - https://apps.shopify.com/judgeme
• Klaviyo - https://jadepuma.com/klaviyo
• Aftersell - https://apps.shopify.com/aftersell

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-187-ai-is-just-tablestakes

5/27/26

Episode Summary

Episode 186 reviews the Breeze product/landing page (wearbreeze.co) — a men's polo brand that targeted you on Instagram.

What they do well: Tiered bundle pricing shown as price-per-shirt ($59 → $29 → $23 each), heavy social proof (300K+ customers, 16,914 sold, curated reviews matching the target demo by age/height/weight), and treating the product page as a landing page with strong copy and a cross-sell to shoes.

Red flags: The "30-day wear test guarantee" contradicts the actual refund policy (unworn items only, returns shipped to UK at customer expense, despite a NYC phone number). Sizing copy says both "true to size" and "fits slightly small" on the same page. Permanent "low stock" badges, inflated compare-at prices, and an About page that only talks about shoes and reveals nothing about the people behind the brand.

Takeaway: Lots of best practices worth stealing, but small inconsistencies erode trust the closer you look.

Show Links

• Breeze Landing Page - https://wearbreeze.co/products/capri-ax

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-186-review-of-breeze-landing-page