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The Selling Podcast

The Selling Podcast

By: Mike Williams and Scott Schlofman
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Summary

Feeling stuck in a sales slump? Pipeline looking thinner than a supermodel on a juice cleanse? Want to grow your business faster than a startup funded by a lottery winner? Then buckle up, buttercup, because "The Selling Podcast" is your new obsession!


Join your seasoned (slightly graying but still very spry) sales pros, Mike and Scott, who collectively boast over 50 years of crushing quotas (and racking up enough airline and hotel points to live perpetually in a suite). They're not just here to drop wisdom; they're here to deliver a potent mix of "deep-ish thoughts and some truly mediocre advice" (their words, not ours... mostly) on everything from closing monster deals to navigating the wild ride of life.


Every week, prepare for unfiltered stories, battle-tested philosophies, hard-earned insights, and enough random tangents to keep you laughing – and learning! They even drag in some special guests (who usually offer the really deep insights, just between us) to elevate the conversation even further.


Whether you're a seasoned sales manager, a hungry rep grinding for commission, or just someone who wants to understand the human element of persuasion, Mike and Scott cut through the fluff with their signature blend of sharp sales strategies and hilarious banter.


Stop wishing for more sales, start getting them! Hit subscribe, join the conversation, and let Mike and Scott help you sell better, live better, and most of all... enjoy all of it!

2025 Mike Williams and Scott Schlofman
Career Success Economics Management Management & Leadership
Episodes
  • Say No and Still Get Invited Back
    May 13 2026

    Have you ever turned down an invitation from a customer or colleague, only to realize later that they stopped asking you to events altogether? In this episode of The Selling Podcast, hosts Scott and Mike tackle the difficult art of saying "no" without burning bridges. Using a simple, four-step formula, they discuss how to decline requests and invitations confidently while ensuring you remain on the guest list for future opportunities.

    The "Golden Formula" for Saying No

    Scott outlines a definitive process to decline an invitation gracefully while maintaining future warmth:

    1. Meet with Appreciation: No matter the invitation, always start with sincere, heartfelt gratitude. Thank the person for thinking of you and acknowledge the effort they made to extend the offer.
    2. Give a Clear Answer Early: Avoid bury the "no" in the middle of a paragraph or conversation. Do not waffle, use "maybes," or say you will "try" if you already know you cannot make it. stringing people along prevents them from inviting others and damages trust.
    3. Provide Short Reasoning: While you should almost always provide a reason (unless the request is illegal or unethical), keep it brief. Avoid "dissertation" or "TED Talk" answers. A simple, honest sentence is usually sufficient. Crucially, never lie or invent excuses, as this will eventually damage trust.
    4. Future Warmth: Separate the rejection of the event from the rejection of the person. Close by expressing a genuine desire to connect in the future to keep the door open.
    Mike’s Tweak: The Follow-Up

    Mike adds a critical fifth step to the formula to maximize your chances of a reinvitation: The Follow-Up Note.

    A day or two after the event took place, send a quick message asking how it went. For example: "How was the dinner Friday night? I thought about you guys and hope you had fun." This shows continued interest and reinforces that you value the relationship, even if you couldn't attend that specific event.

    Key Takeaways & Nuances
    • The Power of Confidence: When saying no, be confident. If you sound hesitant, a customer may sense a "chink in the armor" and try to pressure you into changing your mind. Do not sound guilty for having other commitments.
    • Handling Unethical/Illegal Requests: If a customer asks for something illegal, immoral, or unethical, the formula changes. There is no need for appreciation or future warmth regarding that specific request. A confident, definitive "no" is required immediately.
    • Turning Down Activities You Dislike: If you are invited to an activity you genuinely do not enjoy (e.g., poker night), use appreciation, a clear no, and then politely state that the activity isn't your thing. Offer an alternative activity you do enjoy to steer future invitations toward things you will accept.
    • Don't "Ghost": One of the biggest mistakes is sitting on a request because you really want to go but know you probably can't. Procrastinating only frustrates the inviter. Reply confidently as soon as you know your status.
    Show More Show Less
    33 mins
  • Hiring and Retention Secrets: What Employees Really "Crave" with Val Reis
    May 6 2026

    In this episode of The Selling Podcast, we dive into the world of leadership development with Val Ries, executive coach and author of Chief Inspiration Officer at Executive Muse. Val breaks down her core frameworks for building thriving, motivated teams, starting with a quiz that holds up a mirror to your own leadership style. We explore the balance between encouragement and high standards, the psychological needs of employees, and how to bounce back from difficult interactions.

    Key Episode Highlights:

    1. The Three Hats of Leadership

    Val’s assessment categorizes leaders into three main archetypes:

    • The Encouraging Cheerleader (The Cheerleader): Approachable, supportive, and great at boosting morale during tough times.
    • The Intentionally Passive Leader (The Space Giver): Steps back to let employees "swim" (and potentially fail), fostering autonomy and trust.
    • The High Standards Leader (The Challenger): Communicates clear expectations, pushes for excellence, and challenges the team to improve. The Goal: A balance of all three (33% each). Leaders often lean too heavily on one, which can create imbalances in team dynamic and productivity.

    2. Leading When Your Job Is on the Line

    Val addresses the immense pressure young or new leaders face to produce numbers. The constant worry about job security often causes leaders to show up as terse, irritable, or micromaging, which stifles the team. The Fix:

    • Refinement and Mindset: Leaders must first "inspire themselves." If you don’t hit goals, what are you making that mean about you ("I’m not good enough")?
    • Self-Reflection: Identify the core emotion you are leading from (fear, worry) and reframe it. A calmer, more confident leader brings out the best in others.

    3. Getting Out of "The Cave"

    "The Cave" is Val's metaphor for getting stuck in a negative, defensive, or unproductive mental state following a trigger (like a lost sale or harsh criticism). The C.A.V.E. Acronym:

    • Criticism (external/internal)
    • Assumptions
    • Victim Mindset ("I’m not good enough")
    • Enclosed Patterns (behavioral retreats: shutting down, second-guessing) The Takeaway: It’s not if you get into the cave, but how long you stay. The book provides specific exercises to identify when you are in the cave and how to get out quickly.

    4. What Employees "Crave" From You

    Val explains that employees rarely just want to be "left alone." They crave a psychological foundation to thrive. The C.R.A.V.E. Acronym:

    • Connection & Community
    • Reliability (a boss they can count on)
    • Appreciation (feeling recognized for their work and value)
    • Value (meaningful work, understanding the "why")
    • Effective Communication (proactive and respectful)
    Show More Show Less
    34 mins
  • Stop Stalling: 4 Ways Sales Pros Can Beat Procrastination Today
    Apr 29 2026

    In this episode of The Selling Podcast, Scott and Mike tackle the human tendency to avoid difficult tasks and waste time under the guise of "productivity." Whether it’s wandering through a sporting goods store to avoid a tough sales call or spending hours "tweaking" an AI bot, avoidance is a self-defense mechanism that can derail a sales career. The hosts provide four actionable strategies to stop stalling and start generating revenue.

    Key Episode Highlights:
    • The Avoidance Trap: Why we hide behind emails, social media, and "research" to delay uncomfortable or challenging work.
    • Anticipation vs. Reality: Mike shares a lesson from his father: the anticipation of a task (like doing dishes or mowing the lawn) is always worse than the actual event. Once you start, it’s rarely as bad as you feared.
    • Hard Work vs. Challenging Work: A mindset shift. While roofing in 115°F heat is "hard," sales is "challenging and complicated"—a distinction that makes the work feel more manageable.
    Four Ways to Cut the Time Wasting

    1. Front-Load the Uncomfortable

    "Eat the broccoli" first thing in the morning. By tackling the most daunting, urgent, or unpleasant tasks (like compliance paperwork or cold calls) at the start of your day, you clear your mental queue and set a productive tone for the remaining hours.

    2. Apply the Revenue Generation Filter

    Ask yourself: "Is what I am doing right now contributing to revenue?" * Delegate: Can someone else do this?

    • Batch: Group meaningless administrative tasks together and knock them out all at once.
    • Drop: If it doesn't add value or drive revenue, stop doing it.

    3. Time-Box Your Distractions

    You will never eliminate distractions, so manage them.

    • Utilize "Dead Time": Use your commute for mandatory training audio or hands-free messaging.
    • Schedule Routine Tasks: Set a specific 30-minute block for non-critical emails rather than letting them interrupt your high-value work throughout the day.

    4. Track and Measure Accomplishments

    Focus on objective numbers. When performance is measured, it improves. Highlighting your daily wins—no matter how small—builds the momentum needed to tackle larger goals.

    Show More Show Less
    32 mins
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