In this episode of The School Run Podcast: Little Voices, Big Stories, Jane chats with Anne-Marie Martin; founder and franchisor of Diddi Dance, newly appointed CEO of the Children’s Activities Association, marathon finisher, charity fundraiser and passionate advocate for collaboration, inclusion and raising standards across the children’s activity sector.
Anne-Marie shares her inspiring journey from a little girl in Derby who fell in love with dance at just three years old, to training professionally, performing commercially, launching Diddi Dance, building a successful franchise network and now leading the CAA into its next exciting chapter.
Together, Jane and Anne-Marie talk openly and honestly about confidence, rejection, resilience, perfectionism, motherhood, leadership during lockdown and the reality that none of us have all the answers.
This episode is packed with warmth, humour, honesty and inspiration and is a powerful reminder that finding your calling can happen at any stage of life.
In this episode, we discuss:
* Anne-Marie’s journey into dance and performing arts
* How Diddi Dance began and grew into a franchise network
* What the Children’s Activities Association (CAA) does and why it matters
* Raising standards in the children’s activities sector
* The importance of safeguarding, compliance and external validation
* Why helping children find “their thing” matters so much
* Confidence, resilience and dealing with rejection
* The realities of entrepreneurship and franchising
* Leadership, collaboration and community in business
* Motherhood, perfectionism and personal growth
* Running the London Marathon for Caudwell Children
* TikTok, visibility and stepping outside your comfort zone
* What Anne-Marie would tell her younger self
About Anne-Marie Martin
Anne-Marie Martin is the founder and franchisor of Diddi Dance, a preschool dance franchise helping children discover movement, music and confidence through fun and engaging classes across the UK.
She is also the newly appointed CEO of the Children’s Activities Association (CAA), a non-profit organisation dedicated to raising standards, supporting providers and promoting safety and best practice across the children’s activity sector.
Alongside her work in business, Anne-Marie is a passionate advocate for collaboration, inclusion and creating opportunities for children and families through movement and creativity.
Guest Links
Find out more about Diddi Dance and the Children’s Activities Association online, and follow Anne-Marie on Instagram and TikTok as @OriginalDiddiDancer.
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Disclaimer: All views expressed in this podcast are of the participants themselves. The information, opinions, and recommendations presented in this podcast are for general information only and any reliance on the information provided in this podcast is done at your own risk. We are just a mum and daughter, sharing their thoughts and chatting with guests that we really respect and sharing our personal stories and insights. Please seek professional advice if you need it.
This episode is edited by Mike Roberts of Making Digital Real