The Salt Sessions | GEO is SEO with a new jacket
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The Salt Sessions | GEO is SEO with a new jacket
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About this listen
Are the so-called GEO Bros the backlink farmers of 2025?
In this episode of The Salt Sessions, we welcome back SEO pro, Alice Widger to cut through the hype. We discuss “chunking” content and dive into whether GEO (Generative Engine Optimisation) is actually anything new, or just a new name for good old-fashioned SEO. Expect laughs, practical tips, and a healthy dose of side-eye at the GEO Bros.
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