S.O.B. (Small Owned Business) Marketing cover art

S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing

By: The Seasoned Marketer
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Summary

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!Copyright 2025 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • What Happens at a Ribbon Cutting & How to Prepare
    Apr 30 2026

    Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Introduction (Please Leave us a Review)

    02:50 Marketing HOT TAKE: Ribbon cuttings are NOT just for grand openings

    08:40 Pre ribbon cutting prep

    20:03 Day of happenings at a ribbon cutting

    27:30 Post ribbon cutting activities

    33:37 TLDL; What happens at a ribbon cutting and how small businesses can prepare

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Why Every Small Business Needs a Ribbon Cutting: https://youtu.be/KhmDQcFwRAA?si=wU4eLdTjGOnzykJa

    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Show More Show Less
    36 mins
  • Is Networking Worth My Time As A Small Business?
    Apr 23 2026

    This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking.

    Relationships can be lifelines and resources, networking is how you grow and nurture your relationships.

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Introduction (Please Leave us a Review)

    02:43 Networking is Under Utilized

    04:43 Classifying Networking

    08:58 Benefits of Networking

    19:07 Effective Networking Strategies

    29:06 TLDL; Why Networking IS Worth Your Time

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Your Small Business's Essential Guide to Unique Value Proposition: https://youtu.be/x95aTv37HOQ

    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Show More Show Less
    31 mins
  • Your Small Business's Essential Guide to Unique Value Proposition
    Apr 16 2026

    This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition.

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Introduction (Please Leave us a Review)

    00:56 Understanding Unique Value Proposition (UVP)

    12:00 How UVP Influences Marketing Strategy

    18:25 Steps to Identify Your UVP

    27:30 TLDL; Understanding UVP and How It Can Help Your Marketing

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Show More Show Less
    30 mins
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