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The SEO Mindset Podcast

The SEO Mindset Podcast

By: Sarah & Tazmin
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The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.Copyright 2026 Sarah & Tazmin Career Success Economics Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • From Bangladesh to Nottingham: Navigating a Marketing Career in the UK as an International

    From Bangladesh to Nottingham: Navigating a Marketing Career in the UK as an International
    Aug 20 2026
    Would you move from your home country to pursue your SEO or marketing career?That is exactly what our guest, Zarin Tasnim Salahuddin, did. Zarin is originally from Bangladesh, and she bravely decided to pack her bags, jump on a plane, and move her life to Nottingham, here in the UK.In this episode, she shares her journey, from finding work and stepping into new roles, to the challenges she's faced along the way and the support that has carried her through.About ZarinZarin is a Marketing Executive at Clarity Homecare, specialising in SEO, SEO content writing, and social media marketing across both organic and paid channels. Before moving into this role, she spent 8 years running her own e-commerce business in Bangladesh, building an engaged audience of over 65,000 through a mix of organic and paid strategies while generating consistent revenue. This entrepreneurial background gave her hands-on experience across the full marketing funnel, from content and community building to paid acquisition and conversion. She has also worked with non-profits and startups, bringing a versatile, results-driven approach to every brand she supports — now applying that same blend of strategic thinking and hands-on execution to SEO and digital marketing in the UK.Where to find Zarin@zarints on InstagramZarin on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeSummer of SEO - Free SEO Course for Ecommerce StoresFreddie Chatt - Search to Sale | LinkedInGoodbye Linear Career Paths, Hello Flexible Portfolio CareersCats Protection Doncaster | Adopt A Cat | Support UsWomen in Tech SEO | Global CommunityLost in Translation: Navigating Workplace Culture with Roxana and LauraCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin
    Show More Show Less
    56 mins
  • "Yes, And" How Improv Can Improve Your Next SEO Sales Pitch with Derek Hobson

    "Yes, And" How Improv Can Improve Your Next SEO Sales Pitch with Derek Hobson
    Aug 13 2026
    Do you break out in a cool sweat when thinking of SEO sales pitches?We’ve all been there. On both sides, whether you’re giving a pitch or reviewing one and it doesn’t go to plan and you want the ground to open up and swallow you up.What if I told you that improv can help?I am not bonkers, bear with me.Derek Hobson joins the podcast to talk about this very topic. He shares the best and worst experiences he’s had and how the rules of improv can be applied to make pitching easier and more successful.He also gives you one thing to implement next time you pitch - to help you success.About DerekDerek Hobson is an SEO humorist and digital marketer, working in agencies and in-house across the US and — most recently — in the Netherlands. The only thing spanning longer than his search career is his background in improv, which ultimately prepared him for the most demanding audience (children’s attention): serving as a maritime historical reenactor (read: pirate) aboard the brig Pilgrim in Dana Point.Where to find DerekDerek's Website@SEOHumorist on InstagramDerek on YouTube@SEO_Humorist on XDerek Hobson on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeRachelle Risner - Brainlabs | LinkedInCopyright 2026 Sarah & TazminMentioned in this episode:Previsible helps brands growSearch has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today.Check out PrevisibleSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin
    Show More Show Less
    48 mins
  • How to Better Deal with Imposter Syndrome with Dhea Mohammed

    How to Better Deal with Imposter Syndrome with Dhea Mohammed
    Aug 6 2026
    Wouldn’t it be wonderful if there was a cure for imposter syndrome?We all have to deal with it - it sneaks up time and time again.And the funny thing is, how can you be an imposter to something that you’ve been invited to?Most of the times we struggle with it, we’ve been invited to contribute or definitely have a right to be there.This week I have Dhea Mohammed joining me on the podcast to talk about this very topic.She shares how it shows up for her, when she realised it was a thing, what she has learned about imposter syndrome, and of course, practical tips you can implement to help you navigate it better.About DheaDhea Mohammed is a full time digital marketer. She grew up hanging out after school in my parents' marketing agency in Indonesia. She didn’t realise it then, but Dhea was absorbing the foundations of the industry like a sponge. She currently works as Paid Search and Paid Social Executive, and Data & Analytics Lead at Forrest Digital. Outside of work, she volunteers with Teesside Mind and creates content exploring what it means to truly live and enjoy your days, a personal development project close to her heart.Where to find DheaDhea's Website@thelivingbydayproject on InstagramDhea Mohammed on LinkedInSubscribe and never miss an episode: Listen to The SEO Mindset PodcastMentioned in this episodePrevisible helps brands growSearch has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.Check out PrevisibleSupport the podcast today!For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?Support the podcastFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminResources used for episodeJosephone Rudolf on LinkedInHow to Get Lucky in Your Career with Mel Barfield - The SEO MindsetTees Expo 2026 | Business Networking & Showcase in MiddlesbroughCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationPrevisible helps brands growSearch has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today.Check out Previsible
    Show More Show Less
    48 mins
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