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The Route To Revenue

The Route To Revenue

By: Mike Walker & Ben Magee
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At The Route to Revenue, we believe recurring revenue is the engine that drives freedom, stability, and growth in home service businesses. Our mission is to share real, practical strategies from entrepreneurs who are in the trenches not theory, not hype. Too much misinformation is being spread in our industry, and it's holding business owners back. We're here to change that. Through open conversations, real-world experiences, and proven tactics, we want to help fellow home service entrepreneurs cut through the noise, build recurring income they can rely on, and create businesses that last. Together, we can move the industry forward, one clean route to revenue at a time.2025 Career Success Economics Leadership Management & Leadership
Episodes
  • When to Hire Your First Employee in a Home Service Business
    Jan 29 2026

    Every home service business reaches a breaking point. You're booked solid, working long days, answering calls at night, and wondering if hiring help will save you or sink you.

    In this episode of The Route to Revenue, Ben Magee and Mike Walker break down when to hire your first employee, what role to hire for, and how to avoid the costly mistakes that trap owners in the truck forever. From real-world hiring stories to profit-first budgeting, route capacity, SOPs, and training systems, this conversation gives you a clear framework to move from operator to owner.

    Whether you run a bin cleaning business, lawn care, pest control, pool service, or any recurring revenue home service, the principles shared here will help you hire with confidence, protect cash flow, and build a business that doesn't depend on you doing everything yourself.

    👉 If this episode helped you see where hiring and systems could save you time and stress, hit like, subscribe, and share it with another home service owner who's stuck wearing every hat. Take one role or process from today's episode and document it this week. Progress beats perfection every time.

    🎯 Connect with Mike Walker founder of Spiffybin
    🔗 Website: spiffybin.com
    🔗 Instagram: instagram.com/spiffybin
    🔗 Facebook: https://www.facebook.com/SpiffyBin/

    🎯 Connect with Ben Magee founder of Green Can Cleaner
    🔗 Website: greencancleaner.com
    🔗 Instagram: instagram.com/greencancleaner/?hl=en
    🔗 Facebook: https://www.facebook.com/greencancleaner/

    🔔 Subscribe on our YouTube Channel
    https://www.youtube.com/@TheRouteToRevenue

    00:00 – Welcome to The Route to Revenue
    02:05 – Why hiring feels risky for home service owners
    05:00 – The biggest mistake owners make when hiring
    08:10 – "Get out of the truck" advice and when it's actually wrong
    11:20 – Hiring for your weakness, not your ego
    14:30 – Admin help vs hiring a driver or tech first
    17:40 – Missed calls, lost jobs, and burnout warning signs
    21:00 – Route capacity, labor costs, and revenue math
    24:20 – Profit-first thinking before adding payroll
    27:30 – Part-time vs full-time vs subcontractors
    30:20 – SOPs and systems you need before you hire
    33:40 – Pricing correctly so hiring doesn't crush margins
    36:30 – Managing your first employee and setting expectations
    38:40 – Final advice, hiring takeaways, and next steps

    #HomeServiceBusiness #RecurringRevenue #HiringEmployees #SmallBusinessGrowth #ServiceBusinessOwner #OperationalSystems #SOPs #EntrepreneurMindset #ScalingAServiceBusiness #RouteToRevenue

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    40 mins
  • The Truth About Google Reviews Most Home Service Owners Miss
    Jan 22 2026

    Most home service owners treat reviews like a vanity metric instead of what they really are: a powerful driver of trust, pricing leverage, and predictable growth. In today's market, customers are not asking their neighbors who to hire. They are checking Google. If your review strategy is passive, inconsistent, or mishandled, it is quietly costing you jobs, margin, and long-term recurring revenue.

    In this episode of The Route To Revenue, Ben Magee and Mike Walker break down how experienced operators actually use reviews as part of their revenue system. They share real-world lessons from managing hundreds of reviews, handling negative feedback the right way, automating requests without losing the human touch, and turning mistakes into long-term customer loyalty. This is a practical conversation for home service entrepreneurs who want clarity over hype and systems that support sustainable, repeatable revenue growth.

    👉 Follow us for more recurring revenue strategy, real founder stories, and step by step breakdowns of what actually works in home service businesses.

    🎯 Connect with Mike Walker founder of Spiffybin
    🔗 Website: spiffybin.com
    🔗 Instagram: instagram.com/spiffybin
    🔗 Facebook: https://www.facebook.com/SpiffyBin/

    🎯 Connect with Ben Magee founder of Green Can Cleaner
    🔗 Website: greencancleaner.com
    🔗 Instagram: instagram.com/greencancleaner/?hl=en
    🔗 Facebook: https://www.facebook.com/greencancleaner/

    🔔 Subscribe on our YouTube Channel
    https://www.youtube.com/@TheRouteToRevenue

    00:00 – Why Reviews Matter More Than Ever in Home Services
    03:10 – Reviews as the New Neighbor Recommendation
    06:45 – How Reviews Increase Pricing Power
    09:30 – Handling Negative Reviews the Right Way
    13:20 – Turning Bad Reviews Into Trust Builders
    16:10 – Automation vs Human Touch in Review Systems
    19:05 – Free vs Paid Review Tools That Actually Work
    22:40 – Why Fresh Reviews Matter More Than Total Count
    26:10 – Incentives, Ethics, and Google Rules Explained
    29:10 – Responding to Reviews as an Operational Habit
    31:30 – Simple Weekly Action to Strengthen Your Reputation


    #HomeServiceBusiness #RecurringRevenue #ServiceBusinessGrowth #GoogleReviews #LocalServiceMarketing #HomeServiceEntrepreneur #CustomerRetention #PricingStrategy #OperationalExcellence #RouteToRevenue

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    33 mins
  • Why Your Home Service Business Can't Run Without a CRM | The Route To Revenue - Ep 5
    Jan 15 2026

    If your home service business feels disorganized, reactive, or dependent on you remembering everything, the problem isn't hustle, it's systems. Missed calls, forgotten quotes, scheduling issues, billing errors, and inconsistent follow-ups aren't growth problems. They're symptoms of a business running without the right structure.

    In this episode of The Route to Revenue, Ben Magee and Mike Walker break down how SOPs and systems create predictability, recurring revenue, and real owner freedom. You'll learn why SOPs are the difference between owning a job and owning a business, which processes matter most in the field and in the office, and how documenting the right systems improves consistency, onboarding, customer experience, and retention. They share real-world lessons from building service businesses that don't rely on the owner to hold everything together, helping the industry move forward with clarity, honesty, and practical execution.

    In this episode, you'll learn:

    • Why SOPs are critical to scaling without burning out

    • Which processes every home service business should document first

    • How SOPs reduce owner dependency and team mistakes

    • The connection between systems, consistency, and recurring revenue

    • How better processes lead to better customer experience and retention

    👉 Follow us for more recurring revenue strategy, real founder stories, and step by step breakdowns of what actually works in home service businesses.

    🎯 Connect with Mike Walker founder of Spiffybin
    🔗 Website: spiffybin.com
    🔗 Instagram: instagram.com/spiffybin
    🔗 Facebook: https://www.facebook.com/SpiffyBin/

    🎯 Connect with Ben Magee founder of Green Can Cleaner
    🔗 Website: greencancleaner.com
    🔗 Instagram: instagram.com/greencancleaner/?hl=en
    🔗 Facebook: https://www.facebook.com/greencancleaner/

    🔔 Subscribe on our YouTube Channel
    https://www.youtube.com/@TheRouteToRevenue

    00:00 – Welcome to The Route to Revenue
    01:45 – What a CRM actually does
    03:55 – Why home service businesses miss calls and quotes
    06:20 – When calendars and spreadsheets stop working
    08:50 – CRM impact on customer experience
    11:40 – How automation saves time and money
    14:30 – What to look for when choosing a CRM
    18:10 – Why switching CRMs is expensive
    21:45 – Mobile use, crews, and field efficiency
    25:10 – User error vs software problems
    28:40 – Scaling with confidence using systems
    32:30 – CRM as the backbone of recurring revenue
    35:30 – Final takeaways and owner challenge

    #HomeServiceBusiness #RecurringRevenue #CRM #ServiceBusiness #BusinessSystems #OperationalEfficiency #EntrepreneurLife #ScalingAServiceBusiness #RouteToRevenue #HomeServiceMarketing

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    37 mins
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